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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 30/05/2016 15:11:54 • 986 Views
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PERHIASAN EMAS (STUDI KASUS PADA TOKO EMAS MEGAH INDAH CILEDUG-TANGERANG)Created by :
RINI SEPTYVIANI ( 201211105 )
| Subject: | KUALITAS
KEPUTUSAN
PEMBELIAN | | Alt. Subject : | QUALITY
DECISION
PURCHASE | | Keyword: | kualitas produk
kualitas layanan
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas layanan terhadap keputusan pembelian. Metode analisis yang digunakan adalah analisis regresi linear berganda.
Populasi dalam penelitian ini adalah semua orang yang pernah membeli perhiasan emas di Toko Megah Indah Ciledug-Tangerang. Metode pengambilan sampel yang digunakan adalah purposive sampling, yaitu pengambilan sampel berdasarkan seleksi khusus.
Hasil penelitian ini berdasarkan analisis regresi linear berganda menunjukan bahwa variabel kualitas produk dan kualitas layanan secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan bila secara parsial hanya variabel kualitas produk yang berpengaruh negativ terhadap keputusan pembelian serta variabel kualitas layanan merupakan variabel yang paling berpengaruh terhadap keputusan pembelian.
| Date Create | : | 30/05/2016 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201211105 | | Collection ID | : | 201211105 | | Call Number | : | 11-2016-S021 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-dan-kualitas-layanan-terhadap-keputusan-pembelian-perhiasan-emas-studi-kasus-pada-toko-emas-megah-indah-ciledugtangerang-7161.html
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 UEU-Undergraduate-7161-cover.pdf - 33 KB- UEU-Undergraduate-7161-pengesahan.pdf - 986 KB
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- UEU-Undergraduate-7161-kata pengantar.pdf - 85 KB
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- UEU-Undergraduate-7161-daftar isi.pdf - 85 KB
- UEU-Undergraduate-7161-daftar gambar.pdf - 85 KB
- UEU-Undergraduate-7161-daftar tabel.pdf - 85 KB
- UEU-Undergraduate-7161-daftar lampiran.pdf - 85 KB
- UEU-Undergraduate-7161-Lampiran.pdf - 745 KB
- UEU-Undergraduate-7161-daftar pustaka.pdf - 89 KB
- UEU-Undergraduate-7161-bab1.pdf - 265 KB
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1. UEU-Undergraduate-7161-bab2.pdf - 264 KB
2. UEU-Undergraduate-7161-bab3.pdf - 156 KB
3. UEU-Undergraduate-7161-bab4.pdf - 102 KB
4. UEU-Undergraduate-7161-bab5.pdf - 42 KB
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