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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 21/04/2016 14:03:13  •  687 Views


PENGARUH BRAND IMAGE TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN (STUDI KASUS PADA KELURAHAN PAGEDANGAN, TANGERANG YANG MEMBELI AIR MINUM DALAM KEMASAN GALON MEREK AQUA)

Created by :
OKA PAJAR SAKTI ( 201211110 )



SubjectMEREK
KEPUASAN
LOYALITAS
Alt. Subject BRAND
SATISFACTION
LOYALTY
Keywordbrand image
kepuasan konsumen
loyalitas konsumen

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh brand image terhadap kepuasan konsumen dan loyalitas konsumen air minum dalam kemasan galon aqua di kelurahan Pagedangan. Brand Image menjadi variabel independen dan loyalitas konsumen sebagai dependen dan kepuasan konsumen sebagi intervenig. Pengambilan sampel menggunakan teknik purposive sampling dengan metode quota sampling sebanyak 100 responden. Metode analisis data dalam penelitian menggunakan metode analisis jalur (path). Hasil penelitian menunjukan bahwa brand image Aqua berpengaruh positif terhadap kepuasan konsumen. Kepuasan konsumen memiliki pengaruh positif namun hasil tidak signifikan terhadap loyalitas konsumen. Brand image mempunyai pengaruh positif terhadap loyalitas konsumen melalui kepuasan konsumen air minum dalam kemasan galon Aqua di kelurahan pagedangan. Hal ini sesuai dengan kondisi sebenarnya bahwa konsumen tertarik untuk membeli air minum dalam kemasan Galon Aqua karena brand image Aqua, sehingga menjadikan konsumen puas dan loyal terhadap air minum dalam kemasan galon Aqua.

Date Create:21/04/2016
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201211110
Collection ID:201211110
Call Number:11-2016-S069


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-image-terhadap-kepuasan-konsumen-dan-loyalitas-konsumen-studi-kasus-pada-kelurahan-pagedangan-tangerang-yang-membeli-air-minum-dalam-kemasan-galon-merek-aqua-7020.html




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  2.  UEU-Undergraduate-7020-LEMBAR PENGESAHAN.pdf - 1038 KB
  3.  UEU-Undergraduate-7020-LEMBAR PERSETUJUAN.pdf - 1006 KB
  4.  UEU-Undergraduate-7020-KATA PENGANTAR.pdf - 39 KB
  5.  UEU-Undergraduate-7020-ABSTRAK.pdf - 12 KB
  6.  UEU-Undergraduate-7020-DAFTAR ISI.pdf - 39 KB
  7.  UEU-Undergraduate-7020-DAFTAR GAMBAR.pdf - 34 KB
  8.  UEU-Undergraduate-7020-DAFTAR TABEL.pdf - 34 KB
  9.  UEU-Undergraduate-7020-LAMPIRAN.pdf - 249 KB
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  11.  UEU-Undergraduate-7020-BABI.pdf - 57 KB

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  4. UEU-Undergraduate-7020-BABV.pdf - 40 KB

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brand , brand image , image , kepuasan , kepuasan konsumen , konsumen , loyalitas , loyalitas konsumen



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