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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 31/10/2019 15:50:03 • 1058 Views
STRATEGI PUBLIC RELATIONS PADA PRODUK INDIHOME KEPADA PELANGGAN DI PT. TELKOM WILAYAH TELEKOMUNIKASI TANGERANGCreated by :
IDZALSA BUNGA NEGARA ( 201252055 )
| Subject: | HUBUNGAN MASYARAKAT
TELEKOMUNIKASI
PELANGGAN | | Alt. Subject : | PUBLIC RELATIONS
TELECOMMUNICATION
CUSTOMER | | Keyword: | strategi
pemasaran produk
pelanggan |
Description:
Penelitian ini dilakukan dengan tujuan untuk mengetahui strategi yang
dilakukan Public Relations di PT. Telkom Wilayah Telekomunikasi Tangerang
dalam pemasaran produk Indihome terhadap masyarakat. Metode penelitian yang
digunakan pada penelitian ini adalah kualitatif, dengan menggunakan pendekatan studi kasus. Penelitian ini menjelaskan tentang bagaimana strategi humas PT.
Telekom Wilayah Telekomunikasi Tangerang dalam memasarkan produk Indihome kepada masyarakat. Teknik pengumpulan data melalui wawancara
dengan Key Informan, yaitu Corporate Manager dan duaInforman, yaitu
Supervisor Media Relations dan Supervisor Publik Affairs. Teknik pengumpulan data ini juga melalui observasi, wawancara, dan dokumen.
| Contributor | : |
- Dr. Fajarina, S.I.P, M.S.i
| | Date Create | : | 31/10/2019 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201252055 | | Collection ID | : | 201252055 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Ilmu kesehatan
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2019 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/strategi-public-relations-pada-produk-indihome-kepada-pelanggan-di-pt-telkom-wilayah-telekomunikasi-tangerang-13626.html
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