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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 24/05/2016 16:59:21 • 352 Views
ANALISIS PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN SEBAGAI VARIABLE INTERVENING PADA PELANGGAN KARINDA CAFE DAN RESTO KARANG TENGAHCreated by :
YOGI RIYADI ( 201311362 )
| Subject: | KUALITAS
LOYALITAS
KEPUASAN | | Alt. Subject : | QUALITY
LOYALTY
SATISFACTION | | Keyword: | kualitas produk
kepuasan pelanggan
loyalitas pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap kepuasaan pelanggan, pengaruh kualitas produk terhadap loyalitas pelanggan, pengaruh kepuasaan pelanggan terhadap loyalitas pelanggan dan pengaruh kualitas produk terhadap loyalitas pelanggan melalui kepuasaan pelanggan.
Metode analisis yang digunakan dalam penelitian ini adalah Path Analisi. Responden dalam penelitian ini berjumlah 100 responden yang merupakan pelanggan Karinda Cafe dan Resto Karang Tengah. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh kualitas produk terhadap loyalitas pelanggan, terdapat pengaruh kepuasaan pelanggan terhadap loyalitas pelanggan melalui kepuasaan pelanggan. Sehingga bisa dikatakan bahwa kepuasaan pelanggan memiliki peran sebagai variabel intervening pada penelitian ini.
| Date Create | : | 24/05/2016 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311362 | | Collection ID | : | 201311362 | | Call Number | : | 11-2016-S024 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-kualitas-produk-terhadap-loyalitas-melalui-kepuasan-sebagai-variable-intervening-pada-pelanggan-karinda-cafe-dan-resto-karang-tengah-7125.html
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