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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 18/03/2024 11:27:30 • 93 Views
PENGARUH KESADARAN CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HONDA CBR 150 CCCreated by :
ECKY ERIK ( 201311453 )
| Subject: | CITRA MEREK
KUALITAS PRODUK
PROMOSI
KEPUTUSAN PEMBELIAN | | Alt. Subject : | BRAND IMAGE
PRODUCT QUALITY
PROMOTION
BUYING DECISION | | Keyword: | citra merk
kualitas produk
promosi
pembelian produk |
Description:
Ecky erik Program studi : S1 Manajemen Penelitian ini bertujuan untuk
mengetahui pengaruh citra merk , kualitas produk , dan promosi terhadap
keputusan pembelian produk honda cbr 150. Populasinya adalah warga jakarta
barat yang pernah membeli honda cbr 150 cc. Sample yang di gunakan berjumlah
30 orang. Analisis data yang di gunakan adalah analisis linier berganda . dengan
hasil penelitian citra merk berpengatuh terhadap keputusan pembelian ,kualitas
produk berpengaruh terhadap keputusan pembelian , promosi berpengaruh
terhadap keputusan pembelian , dan citra merk ,kualitas produk , promosi secara
bersama sama berpengaruh terhadap keputusan pembelian.
| Contributor | : |
- Prof. Dr. LIA AMALIA, SE, MM
| | Date Create | : | 18/03/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311453 | | Collection ID | : | 201311453 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kesadaran-citra-merek-kualitas-produk-dan-promosi-terhadap-keputusan-pembelian-produk-honda-cbr-150-cc-33387.html
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