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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 28/07/2020 11:52:00 • 1290 Views
PENGARUH SOCIAL INFLUENCE TERHADAP INTENTION TO CONTINUE USE MELALUI PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE (STUDI PADA E-WALLET DANA)Created by :
SALSA SAFIRA ( 20160101083 )
Subject: | STRATEGI MANAJEMEN | Alt. Subject : | MANAGEMENT STRATEGY | Keyword: | DOMPET ELEKTRONIK SOCIAL INFLUENCE |
Description:
Dompet elektronik merupakan salah satu bentuk pembayaran menuju
society cashless. Salah satu jenis dompet elektronik yang hadir di Indonesia yaitu
DANA (Dompet Elektronik Indonesia). Pada penelitian ini bertujuan untuk
mengetahui pengaruh social influence terhadap intention to continue use melalui
perceived usefulness dan perceived ease of use dompet elektronik DANA. Populasi
dalam penelitian ini yaitu seluruh pengguna yang pernah menggunakan DANA
sebagai alat transaksi pembayaran di wilayah Jakarta Barat. Sampel dalam
penelitian ini menggunakan metode Non Probability Sampling dengan
menggunakan teknik Purposive Sampling sebanyak 140 responden. Metode
analisis yang digunakan dalam penelitian ini yang digunakan Path Analysis untuk
mengetahui pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian
dalam penelitian ini mengindikasikan bahwa social influence berpengaruh
signifikan terhadap intention to continue use, kemudian hasil lain dari penelitian ini
perceived usefulness tidak berpengaruh secara signifikan terhadap intention to
continue use, sedangkan perceived ease of use berpengaruh secara signifikan
terhadap intention to continue use. Sedangkan social influence tidak berpengaruh
signifikan terhadap perceived usefulness, walaupun social influence berpengaruh
signifikan terhadap perceived ease of use.
Contributor | : |
- Prof. Dr. Mariana Tenreng, S.E., MM
| Date Create | : | 28/07/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160101083 | Collection ID | : | 20160101083 |
Source : Undergraduate Theses of Economic Departement
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-social-influence-terhadap-intention-to-continue-use-melalui-perceived-usefulness-dan-perceived-ease-of-use-studi-pada-ewallet-dana-15563.html
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