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UEU » Undergraduate Theses » Manajemen
Posted by annisa0546@yahoo.com at 28/07/2020 11:52:00  •  33 Views


PENGARUH SOCIAL INFLUENCE TERHADAP INTENTION TO CONTINUE USE MELALUI PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE (STUDI PADA E-WALLET DANA)

Created by :
SALSA SAFIRA ( 20160101083 )



SubjectSTRATEGI MANAJEMEN
Alt. Subject MANAGEMENT STRATEGY
KeywordDOMPET ELEKTRONIK
SOCIAL INFLUENCE

Description:

Dompet elektronik merupakan salah satu bentuk pembayaran menuju society cashless. Salah satu jenis dompet elektronik yang hadir di Indonesia yaitu DANA (Dompet Elektronik Indonesia). Pada penelitian ini bertujuan untuk mengetahui pengaruh social influence terhadap intention to continue use melalui perceived usefulness dan perceived ease of use dompet elektronik DANA. Populasi dalam penelitian ini yaitu seluruh pengguna yang pernah menggunakan DANA sebagai alat transaksi pembayaran di wilayah Jakarta Barat. Sampel dalam penelitian ini menggunakan metode Non Probability Sampling dengan menggunakan teknik Purposive Sampling sebanyak 140 responden. Metode analisis yang digunakan dalam penelitian ini yang digunakan Path Analysis untuk mengetahui pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian dalam penelitian ini mengindikasikan bahwa social influence berpengaruh signifikan terhadap intention to continue use, kemudian hasil lain dari penelitian ini perceived usefulness tidak berpengaruh secara signifikan terhadap intention to continue use, sedangkan perceived ease of use berpengaruh secara signifikan terhadap intention to continue use. Sedangkan social influence tidak berpengaruh signifikan terhadap perceived usefulness, walaupun social influence berpengaruh signifikan terhadap perceived ease of use.

Contributor:
  1. Prof. Dr. Mariana Tenreng, S.E., MM
Date Create:28/07/2020
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20160101083
Collection ID:20160101083


Source :
Undergraduate Theses of Economic Departement

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-social-influence-terhadap-intention-to-continue-use-melalui-perceived-usefulness-dan-perceived-ease-of-use-studi-pada-ewallet-dana-15563.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-15563-1. Cover.Image.Marked.pdf - 314 KB
  2.  UEU-Undergraduate-15563-2. persetujuan.Image.Marked.pdf - 387 KB
  3.  UEU-Undergraduate-15563-3. HALAMAN PERNYATAAN KEASLIAN (1).Image.Marked.pdf - 201 KB
  4.  UEU-Undergraduate-15563-4. HALAMAN PENGESAHAN (1).Image.Marked.pdf - 256 KB
  5.  UEU-Undergraduate-15563-6.HALAMAN PERNYATAAN PUBLIKASI.Image.Marked.pdf - 274 KB
  6.  UEU-Undergraduate-15563-5. Ucapan Terimakasih.Image.Marked.pdf - 388 KB
  7.  UEU-Undergraduate-15563-7. ABSTRAK.Image.Marked.pdf - 237 KB
  8.  UEU-Undergraduate-15563-8.Daftar Isi.Image.Marked.pdf - 252 KB
  9.  UEU-Undergraduate-15563-BAB I.Image.Marked.pdf - 627 KB
  10.  UEU-Undergraduate-15563-Daftar Referensi.Image.Marked.pdf - 253 KB
  11.  UEU-Undergraduate-15563-Lampiran.Image.Marked.pdf - 405 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-15563-BABII.Image.Marked.pdf - 313 KB
  2. UEU-Undergraduate-15563-BABIII.Image.Marked.pdf - 334 KB
  3. UEU-Undergraduate-15563-BABIV.Image.Marked.pdf - 417 KB
  4. UEU-Undergraduate-15563-BABV.Image.Marked.pdf - 278 KB
  5. UEU-Undergraduate-15563-BABVI.Image.Marked.pdf - 250 KB

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DOMPET , DOMPET ELEKTRONIK , ELEKTRONIK , INFLUENCE , SOCIAL , SOCIAL INFLUENCE



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