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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 19/03/2021 13:36:42 • 1180 Views
ANALISIS PERBANDINGAN KEPUASAN PENGGUNA
GO-JEK DAN GRAB MELALUI CITRA MEREK, HARGA DAN KUALITAS PELAYANANCreated by :
RIZKY SAPUTRA ( 20160101267 )
| Subject: | KEPUASAN
CITRA MEREK
HARGA | | Alt. Subject : | SATISFACTION
BRAND IMAGE
PRICE | | Keyword: | Kepuasan
Citra Merek
Harga
Kualitas Pelayanan |
Description:
Penelitian ini bertujuan untuk mengetahui perbandingan kepuasan pengguna Go-Jek dan Grab melalui Brand Image, Harga dan Kualitas Layanan. Populasi dalam penelitian ini diambil dengan purposive sampling sebanyak 200 responden yaitu 100 pengguna Go-Jek dan 100 pengguna Grab. Metode analisis yang digunakan adalah analisis diskriminan untuk mengetahui ada tidaknya perbedaan kepuasan pengguna Go-jek dan Grab.
Hasil penelitian dalam penelitian ini menunjukkan bahwa terdapat kepuasan pelanggan Go-Jek dan Grab saat menggunakan aplikasi transportasi online. Variabel yang membedakan kepuasan pelanggan Go-Jek dan Grab adalah citra merek, harga dan kualitas layanan, dimana tiga faktor yang paling membedakan kepuasan pelanggan adalah kualitas layanan.
| Contributor | : |
- R.A. Nurlinda, S.E., M.M
| | Date Create | : | 19/03/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101267 | | Collection ID | : | 20160101267 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-perbandingan-kepuasan-penggunagojek-dan-grab-melalui-citra-merek-harga-dan-kualitas-pelayanan-19409.html
[ Free Download - Free for All ]
 UEU-Undergraduate-19409-COVER.Image.Marked.pdf - 157 KB- UEU-Undergraduate-19409-HALAMAN PENGESAHAN.Image.Marked.pdf - 1724 KB
- UEU-Undergraduate-19409-HALAMAN PUBLIKASI.Image.Marked.pdf - 198 KB
- UEU-Undergraduate-19409-HALAMAN KEASLIAN.Image.Marked.pdf - 144 KB
- UEU-Undergraduate-19409-ABSTRAK.Image.Marked.pdf - 141 KB
- UEU-Undergraduate-19409-KATA PENGANTAR.Image.Marked.pdf - 197 KB
- UEU-Undergraduate-19409-DAFTAR ISI.Image.Marked.pdf - 306 KB
- UEU-Undergraduate-19409-DAFTAR PUSTAKA.Image.Marked.pdf - 216 KB
- UEU-Undergraduate-19409-LAMPIRAN.Image.Marked.pdf - 2922 KB
- UEU-Undergraduate-19409-BAB1.Image.Marked.pdf - 387 KB
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1. UEU-Undergraduate-19409-BAB2.Image.Marked.pdf - 272 KB
2. UEU-Undergraduate-19409-BAB3.Image.Marked.pdf - 385 KB
3. UEU-Undergraduate-19409-BAB4.Image.Marked.pdf - 615 KB
4. UEU-Undergraduate-19409-BAB5.Image.Marked.pdf - 163 KB
5. UEU-Undergraduate-19409-BAB6.Image.Marked.pdf - 150 KB
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