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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 01/10/2020 16:04:26 • 943 Views
STRATEGI KOMUNIKASI PEMASARAN MELALUI PERSONAL SELLING DI ASIACOMMERCE DALAM MENARIK MINAT KONSUMENCreated by :
RIO SOEMARGA ( 20160501004 )
| Subject: | KOMUNIKASI
PEMASARAN
PENJUALAN PRIBADI | | Alt. Subject : | COMMUNICATION
MARKETING
PERSONAL SALES | | Keyword: | Strategi Pemasaran
Komunikasi Pemasaran
Personal Selling
Minat Konsumen |
Description:
Penelitian ini membahas tentang strategi komunilasi pemasaran melalui personal selling yang dilakukan oleh perusahaan AsiaCommerce dalam menarik minat konsumen. AsiaCommerce merupakan sebuah perusahaan yang bergerak dalam bidang product sourcing, import & export solution, package forwarding/international dropship, dan market place distribution & fulfillment. Pada penelitian ini menjelaskan tentang bagaimana AsiaCommerce memanfaatkan berbagai kegiatan komunikasi pemasaran yang tergabung dalam komunikasi pemasaran terpadu (IMC), dimana pada penerapannya perusahaan ini mengandalkan kegiatan personal selling untuk menarik minat konsumen. Metode penelitian yang digunakan bersifat kualitatif dan deskriptif. Hasilnya ialah bahwa penelitian ini berfokus pada bagaimana proses pendekatan personal selling yang dilakukan sehingga dapat menimbulkan minat serta keputusan pembelian yang dilakukan oleh konsumen kepada perusahaan AsiaCommerce
| Contributor | : |
- Dr. Halomoan Harahap, M.Si
| | Date Create | : | 01/10/2020 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160501004 | | Collection ID | : | 20160501004 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2020
Publication URL :
https://digilib.esaunggul.ac.id/strategi-komunikasi-pemasaran-melalui-personal-selling-di-asiacommerce-dalam-menarik-minat-konsumen-16820.html
[ Free Download - Free for All ]
 UEU-Undergraduate-16820-Cover.Image.Marked.pdf - 313 KB- UEU-Undergraduate-16820-Pengesahan.Image.Marked.pdf - 408 KB
- UEU-Undergraduate-16820-Persetujuan.Image.Marked.pdf - 389 KB
- UEU-Undergraduate-16820-Abstrak.Image.Marked.pdf - 295 KB
- UEU-Undergraduate-16820-Kata Pengantar.Image.Marked.pdf - 227 KB
- UEU-Undergraduate-16820-Daftar isi.Image.Marked.pdf - 580 KB
- UEU-Undergraduate-16820-Daftar referensi.Image.Marked.pdf - 704 KB
- UEU-Undergraduate-16820-BabI.Image.Marked.pdf - 494 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-16820-BabII.Image.Marked.pdf - 584 KB
2. UEU-Undergraduate-16820-BabIII.Image.Marked.pdf - 504 KB
3. UEU-Undergraduate-16820-BabIV.Image.Marked.pdf - 485 KB
4. UEU-Undergraduate-16820-BabV.Image.Marked.pdf - 496 KB
5. UEU-Undergraduate-16820-BabVI.Image.Marked.pdf - 289 KB
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