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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/03/2022 15:52:09 • 912 Views
PENGARUH CITRA MERK,HARGA DAN CELEBRITY ENDORSE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVOCreated by :
ARMANDA DWICAHYA ( 20170101144 )
| Subject: | CITRA MERK
HARGA
KEPUTUSAN PEMBELIAN | | Alt. Subject : | BRAND IMAGE
PRICE
PURCHASE DECISION | | Keyword: | Citra Merk
Harga
Celebrity Endorse
KeputusanPembelian |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Pengaruh Citra Merk, Harga dan
Celebrity Endorse Terhadap Keputusan Pembelian Smartphone VIVO Di Jakarta Barat.
Populasi dalam penelitian ini adalah seluruh masyarakat yang melakukan pembelian dan
menggunakan Smartphone VIVO Di Jakarta Barat. Sampel dalam penelitian ini diambil
dengan menggunakan metode non-probability sampling dengan menggunakan teknik
pengambilan sampel purposive sampling sebanyak 100 responden. Metode analisis yang
digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung dan
tidak langsung antar variabel. Hasil penelitian ini adalah Citra Merk, Harga dan Celebrity
Endorse memiliki pengaruh terhadap keputusan pembelian secara parsial maupun simultan.
| Contributor | : |
- Proff. Benny Gunawan M.sc
| | Date Create | : | 15/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101144 | | Collection ID | : | 20170101144 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merkharga-dan-celebrity-endorse-terhadap-keputusan-pembelian-smartphone-vivo-24010.html
[ Free Download - Free for All ]
 UEU-Undergraduate-24010-COVER.Image.Marked.pdf - 135 KB- UEU-Undergraduate-24010-HALAMAN PENGESAHAN.Image.Marked.pdf - 477 KB
- UEU-Undergraduate-24010-HALAMAN PERSETUJAUN.Image.Marked.pdf - 391 KB
- UEU-Undergraduate-24010-HALAMAN PUBLIKASI.Image.Marked.pdf - 390 KB
- UEU-Undergraduate-24010-HALAMAN KEASLIAN.Image.Marked.pdf - 293 KB
- UEU-Undergraduate-24010-ABSTRAK.Image.Marked.pdf - 283 KB
- UEU-Undergraduate-24010-UCAPAN TERIMA KASIH.Image.Marked.pdf - 410 KB
- UEU-Undergraduate-24010-DAFTAR ISI.Image.Marked.pdf - 396 KB
- UEU-Undergraduate-24010-DAFTAR PUSTAKA.Image.Marked.pdf - 511 KB
- UEU-Undergraduate-24010-LAMPIRAN.Image.Marked.pdf - 937 KB
- UEU-Undergraduate-24010-BAB1.Image.Marked.pdf - 603 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-24010-BAB2.Image.Marked.pdf - 576 KB
2. UEU-Undergraduate-24010-BAB3.Image.Marked.pdf - 703 KB
3. UEU-Undergraduate-24010-BAB4.Image.Marked.pdf - 586 KB
4. UEU-Undergraduate-24010-BAB5.Image.Marked.pdf - 410 KB
5. UEU-Undergraduate-24010-BAB6.Image.Marked.pdf - 403 KB
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