 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/01/2022 11:21:46 • 734 Views
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, CITRA MEREK, TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA PENGGUNA GRAB FOOD DI SEKOLAH VOKASI IPB BOGORCreated by :
ISHAK ( 20170101464 )
| Subject: | PERSEPSI HARGA
CITRA MEREK
LOYALITAS PELANGGAN | | Alt. Subject : | PRICE PERCEPTION
BRAND IMAGE
CUSTOMER LOYALTY | | Keyword: | kualitas pelanggan
persepsi harga
citra merek
loyalitas pelanggan |
Description:
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelanggan, persepsi harga, dan citra merek terhadap loyalitas pelanggan layanan Grab-food dilakukan pada mahasiswa di kampus Sekolah Vokasi IPB Bogor. Metode penelitian yang digunakan dalam penelitian ini menggunakan analisis regresi linear berganda. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif yang dikuantitatifkan. Sampel dalam penelitian ditetapkan berjumlah 125 responden dengan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner berbentuk angket maupun e-form. Hasil penelitian menunjukan bahwa kualitas pelanggan berpengaruh positif terhadap loyalitas pelanggan, persepsi harga berpengaruh positif terhadap loyalitas pelanggan, citra merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Selain itu kualitas pelanggan, persepsi harga, dan citra merek secara bersama-sama juga berpengaruh positif terhadap loyalitas pelanggan.
| Contributor | : |
- Prof. Dr. ENDANG RUSWANTI, SE.MM
| | Date Create | : | 17/01/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101464 | | Collection ID | : | 20170101464 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-persepsi-harga-citra-merek-terhadap-loyalitas-pelanggan-pada-mahasiswa-pengguna-grab-food-di-sekolah-vokasi-ipb-bogor-22998.html
[ Free Download - Free for All ]
 UEU-Undergraduate-22998-COVER.Image.Marked.pdf - 162 KB- UEU-Undergraduate-22998-HALAMAN PENGESAHAN.Image.Marked.pdf - 339 KB
- UEU-Undergraduate-22998-HALAMAN PERSETUJUAN.Image.Marked.pdf - 300 KB
- UEU-Undergraduate-22998-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 267 KB
- UEU-Undergraduate-22998-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 179 KB
- UEU-Undergraduate-22998-ABSTRAK.Image.Marked.pdf - 146 KB
- UEU-Undergraduate-22998-KATA PENGANTAR.Image.Marked.pdf - 351 KB
- UEU-Undergraduate-22998-DAFTAR ISI.Image.Marked.pdf - 188 KB
- UEU-Undergraduate-22998-DAFTAR TABEL.Image.Marked.pdf - 146 KB
- UEU-Undergraduate-22998-DAFTAR GAMBAR.Image.Marked.pdf - 141 KB
- UEU-Undergraduate-22998-DAFTAR LAMPIRAN.Image.Marked.pdf - 141 KB
- UEU-Undergraduate-22998-DAFTAR PUSTAKA.Image.Marked.pdf - 270 KB
- UEU-Undergraduate-22998-LAMPIRAN.Image.Marked.pdf - 689 KB
- UEU-Undergraduate-22998-BAB1.Image.Marked.pdf - 330 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-22998-BAB2.Image.Marked.pdf - 393 KB
2. UEU-Undergraduate-22998-BAB3.Image.Marked.pdf - 309 KB
3. UEU-Undergraduate-22998-BAB4.Image.Marked.pdf - 624 KB
4. UEU-Undergraduate-22998-BAB5.Image.Marked.pdf - 208 KB
5. UEU-Undergraduate-22998-BAB6.Image.Marked.pdf - 160 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
    
 Visitors Today : 18
 Total Visitor : 1967938
Hits Today : 136637
Total Hits : 127242497
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
