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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/01/2022 11:21:46 • 1033 Views
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, CITRA MEREK, TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA PENGGUNA GRAB FOOD DI SEKOLAH VOKASI IPB BOGORCreated by :
ISHAK ( 20170101464 )
| Subject: | PERSEPSI HARGA
CITRA MEREK
LOYALITAS PELANGGAN | | Alt. Subject : | PRICE PERCEPTION
BRAND IMAGE
CUSTOMER LOYALTY | | Keyword: | kualitas pelanggan
persepsi harga
citra merek
loyalitas pelanggan |
Description:
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelanggan, persepsi harga, dan citra merek terhadap loyalitas pelanggan layanan Grab-food dilakukan pada mahasiswa di kampus Sekolah Vokasi IPB Bogor. Metode penelitian yang digunakan dalam penelitian ini menggunakan analisis regresi linear berganda. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif yang dikuantitatifkan. Sampel dalam penelitian ditetapkan berjumlah 125 responden dengan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner berbentuk angket maupun e-form. Hasil penelitian menunjukan bahwa kualitas pelanggan berpengaruh positif terhadap loyalitas pelanggan, persepsi harga berpengaruh positif terhadap loyalitas pelanggan, citra merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Selain itu kualitas pelanggan, persepsi harga, dan citra merek secara bersama-sama juga berpengaruh positif terhadap loyalitas pelanggan.
| Contributor | : |
- Prof. Dr. ENDANG RUSWANTI, SE.MM
| | Date Create | : | 17/01/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101464 | | Collection ID | : | 20170101464 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-persepsi-harga-citra-merek-terhadap-loyalitas-pelanggan-pada-mahasiswa-pengguna-grab-food-di-sekolah-vokasi-ipb-bogor-22998.html
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