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UEU » Undergraduate Theses » Advertising
Posted by siti.ustaghfiroh@esaunggul.ac.id at 22/02/2022 10:09:54  •  163 Views


PENGARUH MEDIA SOSIAL INSTAGRAM @MADAME.GIE TERHADAP BRAND LOYALTY PADA PRODUK KOSMETIK MADAME GIE STUDI KASUS PADA MAHASISWI UNIVERSITAS BINA SARANA INFORMATIKA FAKULTAS EKONOMI ANGKATAN 2018

Created by :
UYUN IMANIAR ( 20170501024 )



SubjectMEDIA SOSIAL INSTAGRAM
BRAND LOYALTY
KOSMETIK
Alt. Subject INSTAGRAM SOCIAL MEDIA
LOYALTY BRANDS
COSMETICS
Keywordmedia sosial instagram
brand loyalty
kosmetik

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh Sosial Media Instagram @madame.gie terhadap Brand Loyalti pada Produk Kosmetik Madame Gie, dengan menggunakan pendekatan kuantitatif , metode survey. Data diperoleh dengan cara menyebar kuesioner secara online melalui Google Form kepada Mahasiswi Universitas Bina Sarana Informatika Fakultas Ekonomi 2018. Sampel yang digunakan pada penelitian ini 88 responden. Dari hasil uji statistik yang telah dilakukan, Hasil yang diperoleh adalah ada setiap butir pertanyaan valid untuk ditanyakan. Pada uji reliabilitas nilai Cronbach’s Alpha hasil output SPSS 25. Dari hasil analisis statistik dapat diketahui bahwa Sosial Media Instagram (X) berpengaruh cukup signifikan terhadap Brand Loyalti (Y) produk kosmetik madame gie sebesar 38.9% dan sisanya dipengaruhi oleh faktor lain yang tidak diteliti.

Contributor:
  1. Ikbal Rachmat, ST, MT
Date Create:22/02/2022
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20170501024_1
Collection ID:20170501024_1


Source :
Undergraduate Theses of Advertising

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-media-sosial-instagram-madamegie-terhadap-brand-loyalty-pada-produk-kosmetik-madame-gie-studi-kasus-pada-mahasiswi-universitas-bina-sarana-informatika-fakultas-ekonomi-angkatan-2018-23612.html




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  1.  UEU-Undergraduate-23612-COVER.Image.Marked.pdf - 229 KB
  2.  UEU-Undergraduate-23612-HALAMAN PENGESAHAN.Image.Marked.pdf - 282 KB
  3.  UEU-Undergraduate-23612-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 626 KB
  4.  UEU-Undergraduate-23612-HALAMAN PERSETUJUAN SIDANG.Image.Marked.pdf - 268 KB
  5.  UEU-Undergraduate-23612-ABSTRAK.Image.Marked.pdf - 290 KB
  6.  UEU-Undergraduate-23612-KATA PENGANTAR.Image.Marked.pdf - 301 KB
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brand , brand loyalty , instagram , kosmetik , loyalty , media , media sosial instagram , sosial



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