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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 18/01/2022 10:44:53 • 445 Views
STRATEGI KOMUNIKASI PEMASARAN KEDAI KOPI COGER BEKASI MELALUI INSTAGRAM DENGAN CAMPAIGN MINUM SEPUASNYA BAYAR SEIKHLASNYACreated by :
SELINIA PUSPITA WIDIANINGRUM ( 20170501040 )
| Subject: | KOMUNIKASI PEMASARAN
KEDAI KOPI
INSTAGRAM | | Alt. Subject : | MARKETING COMMUNICATION
COFFEE SHOP
INSTAGRAM | | Keyword: | Media Digital
Instagram
Komunikasi Pemasaran |
Description:
Penelitian dilakukan untuk mengetahui bagaimana strategi komunikasi pemasaran Kedai Kopi Coger Bekasi melalui Instagram dengan campaign minum sepuasnya bayar seihlasnya. Digital Marketing Communication dipakai sebagai teori dasar saat meneliti. Penelitian menggunakan metode pendekatan kualitatif lalu tipe penelitian deskriptif. Metode penelitian yang digunakan adalah metode kualitatif. Subjek penelitian ini adalah kegiatan yang dilaksanakan bagi mereka yang terlibat diKedai Kopi Coger Bekasi. Untuk teknik pengumpulan datanya, yaitu melalui pengamatan langsung dan wawancara secara mendalam dan melalui studi literatur dan dokumentasi. Teknik validitas data menggunsksn triangulasi sumber. Hasil penelitian mengetahui strategi yang dilaksanakan oleh Kedai Kopi Coger yaitu menerapkan kegiatan komunikasi pemasaran untuk campaign yang mereka buat menggunakan digital media Instagram dengan fitur Instagram Ads. Kesimpulan penelitian dinyatakan semua kegiatan dalam sstrategi komunikasi pemasaran digital media Instagram dilaksanakan secara keseluruhan.
| Contributor | : |
- R A Loretta Kartikasari, SE, M.IKom
| | Date Create | : | 18/01/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170501040 | | Collection ID | : | 20170501040 |
Source :
Undergraduate Theses of Advertising
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/strategi-komunikasi-pemasaran-kedai-kopi-coger-bekasi-melalui-instagram-dengan-campaign-minum-sepuasnya-bayar-seikhlasnya-23021.html
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