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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 14/03/2022 10:53:13 • 217 Views
HUBUNGAN IMAGE MARKETPLACE SHOPEE DENGAN TINGKAT KEPERCAYAAN KONSUMENCreated by :
SHERRY GUNAWAN ( 20170502024 )
Subject: | MARKETPLACE SHOPEE IMAGE KEPERCAYAAN KONSUMEN | Alt. Subject : | MARKETPLACE SHOPEE TRUST IMAGE CONSUMER | Keyword: | Marketplace Shopee Image Perusahaan Kepercayaan
Konsumen |
Description:
Penelitian ini dilakukan untuk mengetahui sejauh mana hubungan image
perusahaan (Shopee) dengan tingkat kepercayaan konsumen (anggota-anggota
KMB Sejabodetabek angkatan 2019/2020). Penelitian ini menggunakan desain
kuantitatif dengan tujuan penelitian deskriptif korelasional dan menggunakan
metode survei dengan pengumpulan data primer dengan memberikan pertanyaanpertanyaan
kepada responden individu melalui angket (kuesioner) yang akan
diukur dengan skala Likert (1-4) untuk mengetahui hubungan Image marketplace
Shopee dengan tingkat kepercayaan konsumen. Sampel penelitian ini berjumlah
45 orang dengan menggunakan seluruh populasi atau teknik jenuh/ sensus
sampling. Hasil penelitian ini, yaitu adanya hubungan kuat antara image
marketplace Shopee dengan tingkat kepercayaan konsumen dengan nilai koefisien
korelasi sebesar 0,774. Sedangkan, hasil uji hipotesis nilai t hitung = 6.179 dengan
nilai signifikan 0.000 < 0.05, maka Ha diterima dan Ho ditolak, dengan demikian
dapat disimpulkan bahwa ada hubungan antara variabel image perusahaan Shopee
(X) dengan variabel tingkat kepercayaan konsumen (Y) khususnya anggotaanggota
KMB Sejabodetabek angkatan 2019/2020
Contributor | : |
- Euis Heryati S.Sos, M.M., M.Ikom
| Date Create | : | 14/03/2022 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20170502024-s | Collection ID | : | 20170502024-s |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2022 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/hubungan-image-marketplace-shopee-dengan-tingkat-kepercayaan-konsumen-23938.html
[ Free Download - Free for All ]
UEU-Undergraduate-23938-COVER.Image.Marked.pdf - 432 KB UEU-Undergraduate-23938-HALAMAN PENGESAHAN.Image.Marked.pdf - 553 KB UEU-Undergraduate-23938-HALAMAN PERSETUJUAN.Image.Marked.pdf - 239 KB UEU-Undergraduate-23938-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 313 KB UEU-Undergraduate-23938-HALAMAN KEASLIAN.Image.Marked.pdf - 406 KB UEU-Undergraduate-23938-ABSTRAK.Image.Marked.pdf - 415 KB UEU-Undergraduate-23938-KATA PENGANTAR.Image.Marked.pdf - 316 KB UEU-Undergraduate-23938-DAFTAR ISI.Image.Marked.pdf - 324 KB UEU-Undergraduate-23938-DAFTAR PUSTAKA.Image.Marked.pdf - 429 KB UEU-Undergraduate-23938-BAB1.Image.Marked.pdf - 544 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-23938-BAB2.Image.Marked.pdf - 672 KB 2. UEU-Undergraduate-23938-BAB3.Image.Marked.pdf - 580 KB 3. UEU-Undergraduate-23938-BAB4.Image.Marked.pdf - 535 KB 4. UEU-Undergraduate-23938-BAB5.Image.Marked.pdf - 428 KB 5. UEU-Undergraduate-23938-BAB6.Image.Marked.pdf - 424 KB
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