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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 10/06/2024 15:56:50  •  58 Views


PENGARUH AKUN MEDIA SOSIAL INSTAGRAM @RANU_COFFEATERY DALAM MENINGKATKAN BRAND AWARENESS COSTUMER RANU COFFEATERY

Created by :
Fabrizio Triyansyah Eryan ( 20190501035 )



SubjectMEDIA SOSIAL
INSTAGRAM
BRAND AWARENESS
RANU COFFEATERY
Alt. Subject SOCIAL MEDIA
INSTAGRAM
BRAND AWARENESS
RANU COFFEATERY
Keywordsosial media instagram
brand awareness
ranu coffeatery

Description:

Ranu Coffeatery adalah coffee shop yang berada di kawasan Tangerang yang bergerak pada bidang Food & Beverange. Sehingga semua khalangan umur bisa menikmati menu yang tersedia di Ranu Coffeatery. Penelitian ini dilakukan dalam upaya mengukur sejauh mana pengaruh media sosial Instagram @ranu_coffeatery terhadap Brand Awareness Ranu Coffeatery. Teori yang digunakan pada penelitian ini adalah teori sosial media. Metode yang digunakan adalah penelitian kuantitatif dengan menyebarkan survey kuesioner kepada 83 followers @ranu_coffeatery. Penelitian ini menggunakan analisis deskriptif dengan hasil variabel X (Media Sosial Instagram) sebesar 80,1% dan hasil variabel Y (Brand Awareness) sebesar 79,4%. Hasil Uji hipotesis dan uji regresi linear sederhana pada penelitian ini memiliki nilai t hitung = 15,110 dengan nilai signifikan 0.000 < 0,05. Sehingga H0 ditolak dan H1 diterima dimana terdapat pengaruh akun media sosial Instagram @ranu-coffeatery (X) dalam meningkatkan brand awareness costumer Ranu Coffeatery (Y). Uji koefisien korelasi memiliki nilai 836** dan hasil uji koefisien determinasi memiliki nilai 70%.

Contributor:
  1. YUMELDA SARI, S.Sos, M.Si
Date Create:10/06/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20190501035
Collection ID:20190501035


Source :
Undergraduate Theses of Advertising

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-akun-media-sosial-instagram-ranu_coffeatery-dalam-meningkatkan-brand-awareness-costumer-ranu-coffeatery-34145.html




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  1.  UEU-Undergraduate-34145-COVER.Image.Marked.pdf - 230 KB
  2.  UEU-Undergraduate-34145-HALAMAN PENGESAHAN.Image.Marked.pdf - 386 KB
  3.  UEU-Undergraduate-34145-HALAMAN PERSETUJUAN.Image.Marked.pdf - 288 KB
  4.  UEU-Undergraduate-34145-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 466 KB
  5.  UEU-Undergraduate-34145-HALAMAN KEASLIAN.Image.Marked.pdf - 451 KB
  6.  UEU-Undergraduate-34145-ABSTRAK.Image.Marked.pdf - 211 KB
  7.  UEU-Undergraduate-34145-KATA PENGANTAR.Image.Marked.pdf - 219 KB
  8.  UEU-Undergraduate-34145-DAFTAR PUSTAKA.Image.Marked.pdf - 341 KB
  9.  UEU-Undergraduate-34145-BAB1.Image.Marked.pdf - 378 KB

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  1. UEU-Undergraduate-34145-BAB2.Image.Marked.pdf - 387 KB
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  3. UEU-Undergraduate-34145-BAB4.Image.Marked.pdf - 529 KB
  4. UEU-Undergraduate-34145-BAB5.Image.Marked.pdf - 334 KB
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awareness , brand , brand awareness , coffeatery , instagram , media , ranu , ranu coffeatery , sosial , sosial media instagram



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