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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 11/06/2024 09:58:48  •  52 Views


PENGARUH BRAND AMBASSADOR KEANU AGL DAN DAYA TARIK IKLAN TERHADAP MINAT BELI PRODUK PANTENE MIRACLES HAIR SUPPLEMENT

Created by :
Zevina Puspa Melati ( 20190501043 )



SubjectBRAND AMBASSADOR
KEANU AGL
DAYA TARIK IKLAN
MINAT BELI
Alt. Subject BRAND AMBASSADOR
KEANU AGL
DAYA TARIK IKLAN
MINAT BELI
KeywordBrand Ambassador
Daya Tarik Iklan
Minat Beli

Description:

Ada berbagai cara yang dapat dijalankan untuk mempromosikan sebuah produk agar produk tersebut dapat dikenal oleh banyak orang serta menarik minat beli produk Pantene . Salah satu strategi yang diterapkan oleh Pantene ketika memperkenalkan produk barunya Pantene Miracles Hair Supplement adalah melalui pengaruh Brand Ambassador dan daya tarik iklan terhadap minat beli. Tujuannya adalah guna mengetahui pengaruh Brand Ambassador Keanu Agl dan daya tarik iklan terhadap minat beli produk Pantene Miracles Hair Supplement. Jenis studi ini yakni penelitian kuantitatif dengan Populasi dalam penelitian ini ialah viewers iklan Youtube Pantene �Miracles Hair Supplement Baru!�? yang berjumlah 51,597,639 juta views. Sampel yang dipakai adalah sejumlah 100 sampel yang telah dihitung melalui rumus slovin. Teknik sampelnya ialah teknik non probability sampling jenis purposive sampling melalui penyebaran kuesioner dengan kriteria responden yang sudah ditentukan. Temuan studi dapat ditemukan (1) Brand Ambassador (X1) Keanu Agl berdampak positif terhadap minat beli (Y) produk Pantene Miracles melalui Uji T (2) Daya tarik iklan (X2) berdampak positif terhadap minat beli (Y) produk Pantene Miracles melalui Uji T (3) Brand Ambassador (X1) Keanu Agl dan daya tarik iklan (X2) secara bersamaan berdampak positif terhadap minat beli (Y) produk Pantene Miracles melalui Uji F (4) Besarnya pengaruh Brand Ambassador Keanu Agl dan daya tarik iklan ke minat beli produk Pantene Miracles adalah sebesar 62,4%.

Contributor:
  1. MUH. RUSLAN RAMLI, S.Sos., M.Si., Ph.D
Date Create:11/06/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20190501043
Collection ID:20190501043


Source :
Undergraduate Theses of Advertising

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-ambassador-keanu-agl-dan-daya-tarik-iklan-terhadap-minat-beli-produk-pantene-miracles-hair-supplement-34146.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-34146-COVER.Image.Marked.pdf - 498 KB
  2.  UEU-Undergraduate-34146-HALAMAN PENGESAHAN.Image.Marked.pdf - 328 KB
  3.  UEU-Undergraduate-34146-HALAMAN PERSETUJUAN.Image.Marked.pdf - 304 KB
  4.  UEU-Undergraduate-34146-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 405 KB
  5.  UEU-Undergraduate-34146-HALAMAN KEASLIAN.Image.Marked.pdf - 276 KB
  6.  UEU-Undergraduate-34146-ABSTRAK.Image.Marked.pdf - 473 KB
  7.  UEU-Undergraduate-34146-KATA PENGANTAR.Image.Marked.pdf - 472 KB
  8.  UEU-Undergraduate-34146-DAFTAR ISI.Image.Marked.pdf - 616 KB
  9.  UEU-Undergraduate-34146-DAFTAR PUSTAKA.Image.Marked.pdf - 647 KB
  10.  UEU-Undergraduate-34146-LAMPIRAN.Image.Marked.pdf - 1904 KB
  11.  UEU-Undergraduate-34146-BAB1.Image.Marked.pdf - 796 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-34146-BAB2.Image.Marked.pdf - 716 KB
  2. UEU-Undergraduate-34146-BAB3.Image.Marked.pdf - 705 KB
  3. UEU-Undergraduate-34146-BAB4.Image.Marked.pdf - 809 KB
  4. UEU-Undergraduate-34146-BAB5.Image.Marked.pdf - 483 KB
  5. UEU-Undergraduate-34146-BAB6.Image.Marked.pdf - 477 KB

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Ambassador , Beli , Brand , Brand Ambassador , Daya , Daya Tarik Iklan , Iklan , Minat , Minat Beli , Tarik



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