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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 29/08/2013 11:54:39  •  2629 Views


PEMENUHAN UNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA DI TELEVISI SWASTA PERIODE JANUARI - JUNI 2009

Created by :
Dwika Omega ( 200851021 )



SubjectUNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA
Alt. Subject UNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA
KeywordUNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA

Description:

Penelitian ini bertujuan untuk mengetahui pemenuhan unsur daya tarik dan himbauan pesan iklan esia di televisi swasta periode januari - juni 2009. Metode yang digunakan dalam penelitian ini adalah metode analisis isi, dengan unit analisis yang digunakan yaitu per iklan esia dengan enam versi iklan yang berbeda. Berdasarkan penelitian yang telah dilakukan, maka diperoleh hasil penelitian sebesar 100% untuk unsur jingle, copy, storyboard dan endorser. Sedangkan untuk unsur slogan sebesar 66,7% dan unsur logo sebesar 83,3%. Hasil untuk himbauan pesan kategori pesan rasional sebesar 16,7% dan pesan emosional sebesar 83,3%.

Date Create:29/08/2013
Type:Text
Language:Indonesian
Identifier:UEU-Undergraduate-200851021
Collection ID:200851021


Coverage :
Sivitas Akademika Universitas Esa Unggul

Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library


Publication URL :
https://digilib.esaunggul.ac.id/pemenuhan-unsur-daya-tarik-danhimbauan-pesan-iklan-esia-di-televisiswasta-periode-januari--juni-2009-357.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-357-COVER.pdf - 89 KB
  2.  UEU-Undergraduate-357-LEMBAR_PENGESAHAN.pdf - 7 KB
  3.  UEU-Undergraduate-357-ABSTRAK.pdf - 6 KB
  4.  UEU-Undergraduate-357-KATA_PENGANTAR.pdf - 8 KB
  5.  UEU-Undergraduate-357-DAFTAR_ISI.pdf - 8 KB
  6.  UEU-Undergraduate-357-DAFTAR_TABEL.pdf - 5 KB
  7.  UEU-Undergraduate-357-DAFTAR_BAGAN.pdf - 5 KB
  8.  UEU-Undergraduate-357-BAB_I.pdf - 16 KB
  9.  UEU-Undergraduate-357-DAFTAR_PUSTAKA.pdf - 51 KB
  10.  UEU-Undergraduate-357-CV.pdf - 31 KB
  11.  UEU-Undergraduate-357-LAMPIRAN.pdf - 899 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-357-BAB_II.pdf - 44 KB
  2. UEU-Undergraduate-357-BAB_III.pdf - 77 KB
  3. UEU-Undergraduate-357-BAB_IV.pdf - 122 KB
  4. UEU-Undergraduate-357-BAB_V.pdf - 8 KB

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DAN , DAYA , ESIA , HIMBAUAN , IKLAN , PESAN , TARIK , UNSUR , UNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA



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