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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 04/09/2013 08:15:29  •  3082 Views


EFEK AFEKTIF DAN EFEK KONATIF TAYANGAN IKLAN TV PRODUK REXONA TEENS VERSI “SISTA CATHY DI SMP NEGERI 12” PADA SISWI KELAS VIII & IX SMP BUDI MULIA

Created by :
Nita Pratiwi ( 200551007 )



SubjectEFEK AFEKTIF DAN EFEK KONATIF TAYANGAN IKLAN TV
Alt. Subject EFEK AFEKTIF DAN EFEK KONATIF TAYANGAN IKLAN TV
KeywordEFEK AFEKTIF
EFEK KONATIF
TAYANGAN
IKLAN
TV

Description:

Penelitian ini bertujuan untuk mengetahui sejauhmana efek afektif dn efek konatif tayangan iklan produk Rexona Teens padasiswi kelas VIII & IX SMP. Skripsi ini menggunakan pendekatan penelitian kuantitatif dengan tujuan deskriptif dan survei sebagai alat pengumpulan data melalui kuisioner yang disebar kepada sampel dari populasi yang disesuaikan dengan masalah pokok penelitian. Hasil penelitian menunjukan efek afektif tingkat menyukai (liking) yang dimiliki siswisiswi kelas 2 & 3 SMP ada kecenderungan tinggi yaitu 48 orang (96 %), lebih mengutamakan (preference) ada kecendrungan tinggi yaitu sebsar 36 orang (72%), keyakinan ( conviction) ada kecenderungan tinggi yaitu sebesar 49 orang (98%) dan dari efek konatif pembelian (purchase) sebesar 50orang atau (100%)

Date Create:04/09/2013
Type:Text
Language:Indonesian
Identifier:UEU-Undergraduate-200551007
Collection ID:200551007


Coverage :
Sivitas Akademika Universitas Esa Unggul

Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library


Publication URL :
https://digilib.esaunggul.ac.id/efek-afektif-dan-efek-konatif-tayangan-iklan-tvproduk-rexona-teens-versi-sista-cathy-di-smpnegeri-12-pada-siswi-kelas-viii--ix-smp-budi-mulia-486.html




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  1.  UEU-Undergraduate-486-COVER.pdf - 91 KB
  2.  UEU-Undergraduate-486-LEMBAR_PENGESAHAN.pdf - 67 KB
  3.  UEU-Undergraduate-486-ABSTRAK.pdf - 7 KB
  4.  UEU-Undergraduate-486-KATA_PENGANTAR.pdf - 11 KB
  5.  UEU-Undergraduate-486-DAFTAR_ISI.pdf - 10 KB
  6.  UEU-Undergraduate-486-DAFTAR_TABEL.pdf - 10 KB
  7.  UEU-Undergraduate-486-DAFTAR_BAGAN.pdf - 5 KB
  8.  UEU-Undergraduate-486-DAFTAR_GAMBAR.pdf - 4 KB
  9.  UEU-Undergraduate-486-BAB_I.pdf - 26 KB
  10.  UEU-Undergraduate-486-DAFTAR_PUSTAKA.pdf - 16 KB
  11.  UEU-Undergraduate-486-CV.pdf - 16 KB
  12.  UEU-Undergraduate-486-LAMPIRAN.pdf - 293 KB

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  2. UEU-Undergraduate-486-BAB_III.pdf - 144 KB
  3. UEU-Undergraduate-486-BAB_IV.pdf - 179 KB
  4. UEU-Undergraduate-486-BAB_V.pdf - 47 KB

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AFEKTIF , EFEK , EFEK AFEKTIF , EFEK KONATIF , IKLAN , KONATIF , TAYANGAN , TV



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