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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 25/04/2024 15:03:37 • 179 Views
PENGARUH KOMUNIKASI PEMASARAN MEDIA
SOSIAL INSTAGRAM @NCT_DREAM TERHADAP
CITRA MEREK LEMONILOCreated by :
Andi Putri Sintia Dewi Misbahuddin ( 20190502121 )
| Subject: | KOMUNIKASI PEMASARAN
INSTAGRAM
CITRA MEREK
LEMONILO | | Alt. Subject : | MARKETING COMMUNICATIONS
INSTAGRAM
BRAND IMAGE
LEMONILO | | Keyword: | citra merek
Instagram
komunikasi pemasaran
Lemonilo
NCT
DREAM |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran NCT
DREAM terhadap citra merek Lemonilo. Penelitian ini merupakan penelitian
kuantitatif deskriptif dengan populasi penelitian adalah konsumen Lemonilo
dengan sampel sebanyak 97 responden yang dihitung menggunakan rumus known
population oleh Rao Purba dengan kriteria memiliki media sosial Instagram NCT
DREAM dan pernah melakukan pembelitian produk Lemonilo. Data diambil
menggunakan kuesioner dengan skala likert dan diolah menggunakan SPSS dengan
menguji asumsi klasik, regresi linear sederhana, serta uji hipotesis. Hasil penelitian
menunjukkan adanya pengaruh yang positif dan signifikan antara komunikasi
pemasaran media sosial Instagram @nct_dream terhadap citra merek Lemonilo.
| Contributor | : |
- Drs. ARIFIN SALEH HARAHAP, M.Si�
| | Date Create | : | 25/04/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20190502121 | | Collection ID | : | 20190502121 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-komunikasi-pemasaran-mediasosial-instagram-nct_dream-terhadapcitra-merek-lemonilo-33730.html
[ Free Download - Free for All ]
 UEU-Undergraduate-33730-COVER.Image.Marked.pdf - 238 KB- UEU-Undergraduate-33730-HALAMAN PENGESAHAN.Image.Marked.pdf - 290 KB
- UEU-Undergraduate-33730-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 322 KB
- UEU-Undergraduate-33730-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 280 KB
- UEU-Undergraduate-33730-ABSTRAK.Image.Marked.pdf - 231 KB
- UEU-Undergraduate-33730-KATA PENGANTAR.Image.Marked.pdf - 228 KB
- UEU-Undergraduate-33730-DAFTAR ISI.Image.Marked.pdf - 248 KB
- UEU-Undergraduate-33730-DAFTAR TABEL.Image.Marked.pdf - 246 KB
- UEU-Undergraduate-33730-DAFTAR GAMBAR.Image.Marked.pdf - 225 KB
- UEU-Undergraduate-33730-DAFTAR PUSTAKA.Image.Marked.pdf - 287 KB
- UEU-Undergraduate-33730-LAMPIRAN.Image.Marked.pdf - 277 KB
- UEU-Undergraduate-33730-BAB1.Image.Marked.pdf - 421 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-33730-BAB2.Image.Marked.pdf - 375 KB
2. UEU-Undergraduate-33730-BAB3.Image.Marked.pdf - 312 KB
3. UEU-Undergraduate-33730-BAB4.Image.Marked.pdf - 377 KB
4. UEU-Undergraduate-33730-BAB5.Image.Marked.pdf - 259 KB
5. UEU-Undergraduate-33730-BAB6.Image.Marked.pdf - 226 KB
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