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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 25/04/2024 15:03:37  •  179 Views


PENGARUH KOMUNIKASI PEMASARAN MEDIA SOSIAL INSTAGRAM @NCT_DREAM TERHADAP CITRA MEREK LEMONILO

Created by :
Andi Putri Sintia Dewi Misbahuddin ( 20190502121 )



SubjectKOMUNIKASI PEMASARAN
INSTAGRAM
CITRA MEREK
LEMONILO
Alt. Subject MARKETING COMMUNICATIONS
INSTAGRAM
BRAND IMAGE
LEMONILO
Keywordcitra merek
Instagram
komunikasi pemasaran
Lemonilo
NCT DREAM

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran NCT DREAM terhadap citra merek Lemonilo. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan populasi penelitian adalah konsumen Lemonilo dengan sampel sebanyak 97 responden yang dihitung menggunakan rumus known population oleh Rao Purba dengan kriteria memiliki media sosial Instagram NCT DREAM dan pernah melakukan pembelitian produk Lemonilo. Data diambil menggunakan kuesioner dengan skala likert dan diolah menggunakan SPSS dengan menguji asumsi klasik, regresi linear sederhana, serta uji hipotesis. Hasil penelitian menunjukkan adanya pengaruh yang positif dan signifikan antara komunikasi pemasaran media sosial Instagram @nct_dream terhadap citra merek Lemonilo.

Contributor:
  1. Drs. ARIFIN SALEH HARAHAP, M.Si�
Date Create:25/04/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20190502121
Collection ID:20190502121


Source :
Undergraduate Theses of Public Relation

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-komunikasi-pemasaran-mediasosial-instagram-nct_dream-terhadapcitra-merek-lemonilo-33730.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-33730-COVER.Image.Marked.pdf - 238 KB
  2.  UEU-Undergraduate-33730-HALAMAN PENGESAHAN.Image.Marked.pdf - 290 KB
  3.  UEU-Undergraduate-33730-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 322 KB
  4.  UEU-Undergraduate-33730-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 280 KB
  5.  UEU-Undergraduate-33730-ABSTRAK.Image.Marked.pdf - 231 KB
  6.  UEU-Undergraduate-33730-KATA PENGANTAR.Image.Marked.pdf - 228 KB
  7.  UEU-Undergraduate-33730-DAFTAR ISI.Image.Marked.pdf - 248 KB
  8.  UEU-Undergraduate-33730-DAFTAR TABEL.Image.Marked.pdf - 246 KB
  9.  UEU-Undergraduate-33730-DAFTAR GAMBAR.Image.Marked.pdf - 225 KB
  10.  UEU-Undergraduate-33730-DAFTAR PUSTAKA.Image.Marked.pdf - 287 KB
  11.  UEU-Undergraduate-33730-LAMPIRAN.Image.Marked.pdf - 277 KB
  12.  UEU-Undergraduate-33730-BAB1.Image.Marked.pdf - 421 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-33730-BAB2.Image.Marked.pdf - 375 KB
  2. UEU-Undergraduate-33730-BAB3.Image.Marked.pdf - 312 KB
  3. UEU-Undergraduate-33730-BAB4.Image.Marked.pdf - 377 KB
  4. UEU-Undergraduate-33730-BAB5.Image.Marked.pdf - 259 KB
  5. UEU-Undergraduate-33730-BAB6.Image.Marked.pdf - 226 KB

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Instagram , Lemonilo , NCT DREAM , citra , citra merek , komunikasi , komunikasi pemasaran , merek , pemasaran



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