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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 11/12/2014 18:00:34 • 1080 Views
PEMENUHAN UNSUR DAYA TARIK DAN
HIMBAUAN PESAN IKLAN ESIA DI TELEVISI
SWASTA PERIODE JANUARI - JUNI 2009Created by :
DWIKA OMEGA ( 200851021 )
| Subject: | PEMENUHAN UNSUR DAYA TARIK DAN
HIMBAUAN PESAN IKLAN ESIA DI TELEVISI
SWASTA PERIODE JANUARI - JUNI 2009 | | Alt. Subject : | PEMENUHAN UNSUR DAYA TARIK DAN
HIMBAUAN PESAN IKLAN ESIA DI TELEVISI
SWASTA PERIODE JANUARI - JUNI 2009 | | Keyword: | Unsur Daya tarik
Himbauan pesan |
Description:
Penelitian ini bertujuan untuk mengetahui pemenuhan unsur daya tarik dan
himbauan pesan iklan esia di televisi swasta periode januari - juni 2009.
Metode yang digunakan dalam penelitian ini adalah metode analisis isi, dengan
unit analisis yang digunakan yaitu per iklan esia dengan enam versi iklan yang
berbeda.
Berdasarkan penelitian yang telah dilakukan, maka diperoleh hasil penelitian
sebesar 100% untuk unsur jingle, copy, storyboard dan endorser. Sedangkan
untuk unsur slogan sebesar 66,7% dan unsur logo sebesar 83,3%. Hasil untuk
himbauan pesan kategori pesan rasional sebesar 16,7% dan pesan emosional
sebesar 83,3%.
| Date Create | : | 11/12/2014 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-undergraduate_200851021 | | Collection ID | : | undergraduate_200851021 |
Source :
Undergraduate these communication of faculty
Relation Collection:
Universitas Esa Unggul
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
copyright20142esaunggul
Publication URL :
https://digilib.esaunggul.ac.id/pemenuhan-unsur-daya-tarik-danhimbauan-pesan-iklan-esia-di-televisiswasta-periode-januari--juni-2009-4115.html
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4. UEU-Undergraduate-4115-bab5.pdf - 11 KB
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