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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 30/08/2013 10:17:48 • 2496 Views
ANALISIS SIKAP DAN PERILAKU KONSUMEN TERHADAP HANDPHONE
BLACKBERRYCreated by :
Akhmad Randian Nahdi ( 200711030 )
Subject: | Analisis Sikap dan Perilaku Konsumen | Alt. Subject : | Analisis Sikap dan Perilaku Konsumen | Keyword: | Analisis Sikap Perilaku Konsumen Handphone |
Description:
AKHMAD RANDIAN NAHDI ( 2007 � 11 - 030 ). Analisa Sikap dan Perilaku
Konsumen Terhadap Handphone Blackberry ( studi kasus di wilayah Jakarta
Barat ). Dibimbing oleh RA. Nurlinda.
Penelitian ini bertujuan untuk mengetahui bagaimana sikap dan perilaku
konsumen terhadap Handphone Blackberry.
Populasi dalam penelitian ini adalah orang yang membeli dan menggunakan
Handphone Blackberry. Jumlah sampel yang digunakan adalah dengan menggunakan
Quota Sampling yaitu sebesar 100 responden. Teknik pengambilan sampel yang
digunakan dalam penelitian ini adalah Purposive Sampling dengan kriteria orang
yang berusia diatas 17tahun, telah menggunakan Handphone Blackberry kurang
lebih selama 1 bulan dan mengetahui feature-feature yang terdapat didalamnya.
Metode penelitian yang digunakan untuk mengetahui sikap dan perilaku adalah
metode analisis Fishbein. Dari hasil penelitian diatas didapat hasil bahwa sikap
responden terhadap Handphone Blackberry senilai 3,38 masuk dalam kategori
Penting. Perilaku konsumen terhadap Handphone Blackberry adalah senilai 2,18 yang
berarti konsumen akan tetap menggunakan Handphone Blackberry atau akan
mereferensikannya kepada orang lain.
Date Create | : | 30/08/2013 | Type | : | Text | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-200711030 | Collection ID | : | 200711030 |
Coverage : Sivitas Akademika Universitas Esa Unggul
Rights : Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library
Publication URL : https://digilib.esaunggul.ac.id/analisis-sikap-dan-perilaku-konsumen-terhadap-handphone-blackberry-416.html
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