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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 21/05/2018 15:39:00 • 659 Views
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MIE SEDAP INSTAN DI WILAYAH JAKARTA BARATCreated by :
RENNI SEPTI WULANDARI ( 201411049 )
| Subject: | PEMASARAN
PRODUK
PELANGGAN | | Alt. Subject : | MARKETING
PRODUCT
CUSTOMER | | Keyword: | citra merek
kualitas produk
loyalitas
kepuasan pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek dan Kualitas Produk
terhadap Loyalitas Melalui Kepuasan pelanggan sebagai variabel Intervening pada
mIe Sedap Instan di wilayah Jakarta Barat. Penelitian ini menggunakan Analisis
Jalur. Sampel yang digunakan 140 responden, berdasarkan Purposive Sampling.
Responden penelitian ini pelanggan Mie Sedap Instan di wilayah Jakarta Barat. Dari
hasil penelitian menunjukan bahwa Citra Merek berpengaruh positif dan signifikan
terhadap Kepuasan Pelanggan, Kualitas Produk brepengaruh positif dan signifikan
terhadap Kepuasan Pelanggan, Citra merek berpengaruh positif dan signifikan
terhadap Loyalitas, Kualitas Produk berpengaruh positif dab sugnifikan terhadap
Loyalitas, dan Kepuasan pelanggan berpengaruh positif dan signifikan terhadap
Loyalitas. Selanjutnya Citra merek berpengaruh positif dan signifikan terhadap
Loyalitas melalui Kepuasan Pelanggan.
| Date Create | : | 21/05/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411049 | | Collection ID | : | 201411049 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-dan-kualitas-produk-terhadap-loyalitas-melalui-kepuasan-pelanggan-sebagai-variabel-intervening-pada-mie-sedap-instan-di-wilayah-jakarta-barat-10612.html
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 UEU-Undergraduate-10612-COVER.Image.Marked.pdf - 202 KB- UEU-Undergraduate-10612-LEMBAR PENGESAHAN.Image.Marked.pdf - 349 KB
- UEU-Undergraduate-10612-LEMBAR PERSETUJUAN.Image.Marked.pdf - 353 KB
- UEU-Undergraduate-10612-KATA PENGANTAR.Image.Marked.pdf - 159 KB
- UEU-Undergraduate-10612-ABSTRAK.Image.Marked.pdf - 134 KB
- UEU-Undergraduate-10612-ABSTRACT.Image.Marked.pdf - 141 KB
- UEU-Undergraduate-10612-DAFTAR RIWAYAT HIDUP.Image.Marked.pdf - 141 KB
- UEU-Undergraduate-10612-DAFTAR ISI.Image.Marked.pdf - 226 KB
- UEU-Undergraduate-10612-DAFTAR PUSTAKA.Image.Marked.pdf - 181 KB
- UEU-Undergraduate-10612-LAMPIRAN 1.Image.Marked.pdf - 150 KB
- UEU-Undergraduate-10612-LAMPIRAN 2.Image.Marked.pdf - 288 KB
- UEU-Undergraduate-10612-LAMPIRAN 3.Image.Marked.pdf - 180 KB
- UEU-Undergraduate-10612-LAMPIRAN 4.Image.Marked.pdf - 188 KB
- UEU-Undergraduate-10612-LAMPIRAN 5.Image.Marked.pdf - 239 KB
- UEU-Undergraduate-10612-LAMPIRAN 6.Image.Marked.pdf - 171 KB
- UEU-Undergraduate-10612-LAMPIRAN 7.Image.Marked.pdf - 536 KB
- UEU-Undergraduate-10612-LAMPIRAN 8.Image.Marked.pdf - 147 KB
- UEU-Undergraduate-10612-LAMPIRAN 9.Image.Marked.pdf - 147 KB
- UEU-Undergraduate-10612-BAB 1.Image.Marked.pdf - 181 KB
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1. UEU-Undergraduate-10612-BAB2.Image.Marked.pdf - 251 KB
2. UEU-Undergraduate-10612-BAB3.Image.Marked.pdf - 196 KB
3. UEU-Undergraduate-10612-BAB4.Image.Marked.pdf - 266 KB
4. UEU-Undergraduate-10612-BAB5.Image.Marked.pdf - 146 KB
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