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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 27/07/2018 15:12:08 • 703 Views
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA KAFE WARUNK UPNORMAL GROGOL (STUDI PADA KONSUMEN WARUNK UPNORMAL GROGOL JAKARTA)Created by :
HERNITA AMALLIYAH ( 201311024 )
Subject: | PRODUK MINAT KEPUASAN PELANGGAN | Alt. Subject : | PRODUCT INTEREST CUSTOMER SATISFACTION | Keyword: | persepsi harga kualitas pelayanan keragaman produk minat beli dan keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Persepsi Harga (X1), Kualitas Pelayanan (X2), Keragaman Produk (X3) terhadap Keputusan Pembelian (Y) melalui Minat Beli (Z) pada Warunk Upnormal Grogol. Metode penelitian yang digunakan pada pengambilan sampel adalah metode sampling purpisive dengan jumlah sampel sebanyak 223 responden. Responden penelitian ini adalah masyarakat yang pernah mengunjungi Warunk Upnormal Grogol. Teknik analisis data yang digunakan dalam penelitian ini adalah Path Analisis. Hasil penelitian menunjukkan bahwa persepsi harga tidak berpengaruh terhadap keputusan pembelian dan tidak berpengaruh juga terhadap keputusan pembelian, kualitas pelayanan tidak berpengaruh terhadap minat beli tetapi berpengaruh terhadap keputusan pembelian, keragaman produk berpengaruh terhadap minat beli tetapi tidak berpengaruh terhadap keputusan pembelian.
Date Create | : | 27/07/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201311024 | Collection ID | : | 201311024 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-persepsi-harga-kualitas-pelayanan--dan-keragaman-produk-terhadap-keputusan-pembelian-melalui-minat-beli-pada--kafe-warunk-upnormal--grogol-studi-pada-konsumen-warunk-upnormal-grogol-jakarta-11034.html
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- UEU-Undergraduate-11034-COVER.Image.Marked.pdf - 317 KB
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- UEU-Undergraduate-11034-ABSTRAK.Image.Marked.pdf - 209 KB
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- UEU-Undergraduate-11034-LAMPIRAN 4_2.Image.Marked.pdf - 254 KB
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- UEU-Undergraduate-11034-LAMPIRAN 5.Image.Marked.pdf - 256 KB
- UEU-Undergraduate-11034-LAMPIRAN 6.Image.Marked.pdf - 227 KB
- UEU-Undergraduate-11034-LAMPIRAN 7.Image.Marked.pdf - 695 KB
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- UEU-Undergraduate-11034-BAB I.Image.Marked.pdf - 536 KB
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1. UEU-Undergraduate-11034-BABII.Image.Marked.pdf - 786 KB 2. UEU-Undergraduate-11034-BABIII.Image.Marked.pdf - 554 KB 3. UEU-Undergraduate-11034-BABIV.Image.Marked.pdf - 1050 KB 4. UEU-Undergraduate-11034-BABV.Image.Marked.pdf - 324 KB
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