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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 23/08/2018 10:29:52 • 425 Views
PENGARUH KUALITAS PRODUK, HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN
SOFTENER SO KLIN
(STUDI KASUS PADA IBU RUMAH TANGGA DI WILAYAH PERUMNAS 1, TANGERANG)Created by :
AGUNG SUPRIYADI PRASTYO ( 201311174 )
| Subject: | KUALITAS
CITRA
PEMBELIAN | | Alt. Subject : | QUALITY
IMAGE
PURCHASE | | Keyword: | kualitas produk
harga
citra merek
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Produk, Harga dan Citra Merek terhadap Keputusan Pembelian Softener So Klin di Wilayah Perumnas 1, Tangerang. Teknik analisis data menggunakan Analisis Regresi Linier Berganda. Sampel yang diambil sebanyak 165 responden yakni seluruh orang yang pernah membeli dan menggunakan Softener So Klin. Penentuan sampel dengan teknik non probability sampling.
Berdasarkan hasil penelitian dapat disimpulkan bahwa (a) Kualitas Produk berpengaruh positif terhadap Keputusan Pembelian Softener So Klin (b) Harga berpengaruh positif terhadap Keputusan Pembelian Softener So Klin (c) Citra Merek berpengaruh positif terhadap Keputusan Pembelian Softener So Klin (d) Kualitas Produk, Harga dan Citra Merek berpengaruh positif secara simultan terhadap Keputusan Pembelian Softener So Klin di Wilayah Perumnas 1, Tangerang.
| Date Create | : | 23/08/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311174 | | Collection ID | : | 201311174 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-harga-citra-merek-terhadap-keputusan-pembeliansoftener-so-klinstudi-kasus-pada-ibu-rumah-tangga-di-wilayah-perumnas-1-tangerang-11175.html
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