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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 23/08/2018 10:29:52  •  426 Views


PENGARUH KUALITAS PRODUK, HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SOFTENER SO KLIN (STUDI KASUS PADA IBU RUMAH TANGGA DI WILAYAH PERUMNAS 1, TANGERANG)

Created by :
AGUNG SUPRIYADI PRASTYO ( 201311174 )



SubjectKUALITAS
CITRA
PEMBELIAN
Alt. Subject QUALITY
IMAGE
PURCHASE
Keywordkualitas produk
harga
citra merek
keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Produk, Harga dan Citra Merek terhadap Keputusan Pembelian Softener So Klin di Wilayah Perumnas 1, Tangerang. Teknik analisis data menggunakan Analisis Regresi Linier Berganda. Sampel yang diambil sebanyak 165 responden yakni seluruh orang yang pernah membeli dan menggunakan Softener So Klin. Penentuan sampel dengan teknik non probability sampling. Berdasarkan hasil penelitian dapat disimpulkan bahwa (a) Kualitas Produk berpengaruh positif terhadap Keputusan Pembelian Softener So Klin (b) Harga berpengaruh positif terhadap Keputusan Pembelian Softener So Klin (c) Citra Merek berpengaruh positif terhadap Keputusan Pembelian Softener So Klin (d) Kualitas Produk, Harga dan Citra Merek berpengaruh positif secara simultan terhadap Keputusan Pembelian Softener So Klin di Wilayah Perumnas 1, Tangerang.

Date Create:23/08/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311174
Collection ID:201311174


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-harga-citra-merek-terhadap-keputusan-pembeliansoftener-so-klinstudi-kasus-pada-ibu-rumah-tangga-di-wilayah-perumnas-1-tangerang-11175.html




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citra , citra merek , harga , keputusan , keputusan pembelian , kualitas , kualitas produk , merek , pembelian , produk



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