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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 05/09/2018 15:08:57  •  349 Views


PENGARUH PERSEPSI HARGA DAN PERSEPSI KUALITAS PELAYANAN TERHADAP MINAT BELI PRODUK RITEL YANG DIMODERASI OLEH PERSEPSI KONSUMEN BELANJA ONLINE (STUDI KASUS PADA MATAHARI DEPARTMENT STORE)

Created by :
UNI ASTUTI ( 201411143 )



SubjectKONSUMEN
BELANJA
PRODUK
Alt. Subject CONSUMERS
SHOPPING
PRODUCTS
Keywordharga
kualitas pelayanan
departement store

Description:

Persaingan yang ketat dalam bisnis ritel tidak terlepassemakin menjamurnya pusat�pusat perbelanjaan baik yang bersifat lokal, nasional maupun internasional dengan berbagai skala dan segmen yang dibidik. Persaingan tersebut memacu para pebisnis di bidang ritel untuk senantiasa menjadi ritel pilihan pelanggan dan mampu mempertahankan pelanggannya.Meningkatnya intensitas persaingan dari pesaing menuntun perusahaan untuk selalu memperhatikan kebutuhan dan keinginan serta berusaha memenuhi harapan konsumen dengan cara memberikan pelayanan yang lebih memuaskan daripada yang dilakukan dengan pesaing. Dengan demikian, hanya perusahaan yang berkualitas yang dapat bersaing dan menguasai pasar (Atmawati dan Wahyudin, 2007).

Date Create:05/09/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411143
Collection ID:201411143


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-persepsi-harga-dan-persepsi-kualitas-pelayanan-terhadap-minat-beli-produk-ritel-yang-dimoderasi-oleh-persepsi-konsumen-belanja-online-studi-kasus-pada-matahari-department-store-11295.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-11295-COVER.Image.Marked.pdf - 346 KB
  2.  UEU-Undergraduate-11295-LEMBAR PENGESAHAN.Image.Marked.pdf - 482 KB
  3.  UEU-Undergraduate-11295-LEMBAR PERSETUJUAN.Image.Marked.pdf - 486 KB
  4.  UEU-Undergraduate-11295-KATA PENGANTAR.Image.Marked.pdf - 321 KB
  5.  UEU-Undergraduate-11295-DAFTAR ISI.Image.Marked.pdf - 350 KB
  6.  UEU-Undergraduate-11295-DAFTAR TABEL.Image.Marked.pdf - 341 KB
  7.  UEU-Undergraduate-11295-DAFTAR GAMBAR.Image.Marked.pdf - 260 KB
  8.  UEU-Undergraduate-11295-DAFTAR LAMPIRAN.Image.Marked.pdf - 259 KB
  9.  UEU-Undergraduate-11295-DAFTAR PUSTAKA FIX.Image.Marked.pdf - 408 KB
  10.  UEU-Undergraduate-11295-LAMPIRAN 1.Image.Marked.pdf - 455 KB
  11.  UEU-Undergraduate-11295-LAMPIRAN 2.Image.Marked.pdf - 544 KB
  12.  UEU-Undergraduate-11295-LAMPIRAN 3.Image.Marked.pdf - 270 KB
  13.  UEU-Undergraduate-11295-LAMPIRAN 4.Image.Marked.pdf - 390 KB
  14.  UEU-Undergraduate-11295-LAMPIRAN 5.Image.Marked.pdf - 466 KB
  15.  UEU-Undergraduate-11295-LAMPIRAN 6.Image.Marked.pdf - 616 KB
  16.  UEU-Undergraduate-11295-BAB1.Image.Marked.pdf - 507 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-11295-BAB2.Image.Marked.pdf - 724 KB
  2. UEU-Undergraduate-11295-BAB3.Image.Marked.pdf - 434 KB
  3. UEU-Undergraduate-11295-BAB4.Image.Marked.pdf - 665 KB
  4. UEU-Undergraduate-11295-BAB5.Image.Marked.pdf - 272 KB

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departement , departement store , harga , kualitas , kualitas pelayanan , pelayanan , store



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