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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 05/09/2018 15:08:57 • 349 Views
PENGARUH PERSEPSI HARGA DAN PERSEPSI KUALITAS PELAYANAN TERHADAP MINAT BELI PRODUK RITEL YANG DIMODERASI OLEH PERSEPSI KONSUMEN BELANJA ONLINE (STUDI KASUS PADA MATAHARI DEPARTMENT STORE)Created by :
UNI ASTUTI ( 201411143 )
Subject: | KONSUMEN BELANJA PRODUK | Alt. Subject : | CONSUMERS SHOPPING PRODUCTS | Keyword: | harga kualitas pelayanan departement store |
Description:
Persaingan yang ketat dalam bisnis ritel tidak terlepassemakin menjamurnya pusat�pusat perbelanjaan baik yang bersifat lokal, nasional maupun internasional dengan berbagai skala dan segmen yang dibidik. Persaingan tersebut memacu para pebisnis di bidang ritel untuk senantiasa menjadi ritel pilihan pelanggan dan mampu mempertahankan pelanggannya.Meningkatnya intensitas persaingan dari pesaing menuntun perusahaan untuk selalu memperhatikan kebutuhan dan keinginan serta berusaha memenuhi harapan konsumen dengan cara memberikan pelayanan yang lebih memuaskan daripada yang dilakukan dengan pesaing. Dengan demikian, hanya perusahaan yang berkualitas yang dapat bersaing dan menguasai pasar (Atmawati dan Wahyudin, 2007).
Date Create | : | 05/09/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201411143 | Collection ID | : | 201411143 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-persepsi-harga-dan-persepsi-kualitas-pelayanan-terhadap-minat-beli-produk-ritel-yang-dimoderasi-oleh-persepsi-konsumen-belanja-online-studi-kasus-pada-matahari-department-store-11295.html
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