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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 31/10/2018 15:07:39 • 338 Views
PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMILIHAN UNIVERSITAS ESA UNGGUL MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENINGCreated by :
INDAH AYU LESTARI ( 201411104 )
| Subject: | PRODUK
MERK
PEMBELI | | Alt. Subject : | PRODUCTS
BRANDS
BUYERS | | Keyword: | harga
lokasi
citra merek dan keputusan pembelian |
Description:
Tujuan penelitian ini untuk melihat bagaimana pengaruh Harga dan Lokasi
terhadap Citra Merek, bagaimana perngaruh Harga dan Lokasi terhadap Keputusan
Pembelian, bagaimana pengaruh citra merek terhadap keputusan pembelian,
bagaimana pengaruh harga terhadap Keputusan Pembelian melalui Citra Merek dan
bagaimana pengaruh Lokasi terhadap Keputusan Pemeblian melalui Citra Merek.
Jumlah sampel yang digunakan dalam penelitian ini sebanyak 160 responden.
Responden penelitian ini adalah mahasiswa Universitas Esa Unggul Fakultas
Ekonomi dan Bisnis di wilayah Kebon Jeruk, Jakarta Barat. Jenis Analisis yang
digunakan adalah Path Analysis.
Hasil penelitian menunjukkan berpengaruh secara positif dan signifikan
antara Harga dan Lokasi berpengaruh terhadap Citra Merek, adanya pengaruh
positif dan signifikan Lokasi dan Citra Merek terhadap Keputusan Pembelian,
adanya pengaruh negatif Harga terhadap Keputusan Pembelian, adanya pengaruh
Harga terhadap Keputusan Pembelian melalui Citra Merek dan adanya pengaruh
Lokasi terhadap keputusan Pembelian melalui Citra Merek Universitas Esa Unggul
di wilayah Kebon Jeruk, Jakarta Barat.
| Date Create | : | 31/10/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411104 | | Collection ID | : | 201411104 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-harga-dan-lokasi-terhadap-keputusan-pemilihan-universitas-esa-unggul-melalui-citra-merek-sebagai-variabel-intervening-11734.html
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- UEU-Undergraduate-11734-bab 1.Image.Marked.pdf - 206 KB
- UEU-Undergraduate-11734-bab 1 (2).Image.Marked.pdf - 547 KB
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1. UEU-Undergraduate-11734-bab2.Image.Marked.pdf - 207 KB
2. UEU-Undergraduate-11734-bab2 (2).Image.Marked.pdf - 509 KB
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4. UEU-Undergraduate-11734-bab3 (2).Image.Marked.pdf - 562 KB
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7. UEU-Undergraduate-11734-bab5.Image.Marked.pdf - 207 KB
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