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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 31/10/2018 15:07:39  •  296 Views


PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMILIHAN UNIVERSITAS ESA UNGGUL MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING

Created by :
INDAH AYU LESTARI ( 201411104 )



SubjectPRODUK
MERK
PEMBELI
Alt. Subject PRODUCTS
BRANDS
BUYERS
Keywordharga
lokasi
citra merek dan keputusan pembelian

Description:

Tujuan penelitian ini untuk melihat bagaimana pengaruh Harga dan Lokasi terhadap Citra Merek, bagaimana perngaruh Harga dan Lokasi terhadap Keputusan Pembelian, bagaimana pengaruh citra merek terhadap keputusan pembelian, bagaimana pengaruh harga terhadap Keputusan Pembelian melalui Citra Merek dan bagaimana pengaruh Lokasi terhadap Keputusan Pemeblian melalui Citra Merek. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 160 responden. Responden penelitian ini adalah mahasiswa Universitas Esa Unggul Fakultas Ekonomi dan Bisnis di wilayah Kebon Jeruk, Jakarta Barat. Jenis Analisis yang digunakan adalah Path Analysis. Hasil penelitian menunjukkan berpengaruh secara positif dan signifikan antara Harga dan Lokasi berpengaruh terhadap Citra Merek, adanya pengaruh positif dan signifikan Lokasi dan Citra Merek terhadap Keputusan Pembelian, adanya pengaruh negatif Harga terhadap Keputusan Pembelian, adanya pengaruh Harga terhadap Keputusan Pembelian melalui Citra Merek dan adanya pengaruh Lokasi terhadap keputusan Pembelian melalui Citra Merek Universitas Esa Unggul di wilayah Kebon Jeruk, Jakarta Barat.

Date Create:31/10/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411104
Collection ID:201411104


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-harga-dan-lokasi-terhadap-keputusan-pemilihan-universitas-esa-unggul-melalui-citra-merek-sebagai-variabel-intervening-11734.html




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  1.  UEU-Undergraduate-11734-cover.Image.Marked.pdf - 131 KB
  2.  UEU-Undergraduate-11734-pengesahan.Image.Marked.pdf - 393 KB
  3.  UEU-Undergraduate-11734-persetujuan.Image.Marked.pdf - 415 KB
  4.  UEU-Undergraduate-11734-orisinil.Image.Marked.pdf - 133 KB
  5.  UEU-Undergraduate-11734-kata pengantar.Image.Marked.pdf - 396 KB
  6.  UEU-Undergraduate-11734-abstrak.Image.Marked.pdf - 209 KB
  7.  UEU-Undergraduate-11734-daftar isi.Image.Marked.pdf - 215 KB
  8.  UEU-Undergraduate-11734-daftar tabel dan gambar.Image.Marked.pdf - 210 KB
  9.  UEU-Undergraduate-11734-daftar lampiran.Image.Marked.pdf - 206 KB
  10.  UEU-Undergraduate-11734-daftar pustaka.Image.Marked.pdf - 394 KB
  11.  UEU-Undergraduate-11734-daftar pustaka (2).Image.Marked.pdf - 391 KB
  12.  UEU-Undergraduate-11734-lampiran 1.Image.Marked.pdf - 320 KB
  13.  UEU-Undergraduate-11734-lampiran 2.Image.Marked.pdf - 333 KB
  14.  UEU-Undergraduate-11734-lampiran 3.Image.Marked.pdf - 348 KB
  15.  UEU-Undergraduate-11734-lampiran 4.Image.Marked.pdf - 212 KB
  16.  UEU-Undergraduate-11734-lampiran 5.Image.Marked.pdf - 220 KB
  17.  UEU-Undergraduate-11734-lampiran 6.Image.Marked.pdf - 218 KB
  18.  UEU-Undergraduate-11734-lampiran 7.Image.Marked.pdf - 226 KB
  19.  UEU-Undergraduate-11734-lampiran 8.Image.Marked.pdf - 213 KB
  20.  UEU-Undergraduate-11734-lampiran 9.Image.Marked.pdf - 338 KB
  21.  UEU-Undergraduate-11734-lampiran 10.Image.Marked.pdf - 389 KB
  22.  UEU-Undergraduate-11734-lampiran 11.Image.Marked.pdf - 211 KB
  23.  UEU-Undergraduate-11734-lampiran 12.Image.Marked.pdf - 211 KB
  24.  UEU-Undergraduate-11734-lampiran 13.Image.Marked.pdf - 211 KB
  25.  UEU-Undergraduate-11734-lampiran 14.Image.Marked.pdf - 230 KB
  26.  UEU-Undergraduate-11734-lampiran 15.Image.Marked.pdf - 512 KB
  27.  UEU-Undergraduate-11734-bab 1.Image.Marked.pdf - 206 KB
  28.  UEU-Undergraduate-11734-bab 1 (2).Image.Marked.pdf - 547 KB

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  7. UEU-Undergraduate-11734-bab5.Image.Marked.pdf - 207 KB
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