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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 01/02/2019 15:11:05 • 742 Views
STRATEGI MEDIA OFFLINE DALAM KAMPANYE PERIKLANAN LENOVO OLEH CARAT INDONESIACreated by :
LAURENTIUS RULLYAN CHRISTIANTO ( 201451016 )
| Subject: | MEDIA
IKLAN
PRODUK | | Alt. Subject : | MEDIA
ADVERTISING
PRODUCTS | | Keyword: | strategi media
pemilihan media
kampanye |
Description:
Karya tulis ini dimaksudkan sebagai hasil atas penelitian yang penulis lakukan di Carat Indonesia, yakni menyangkut tentang Strategi Media Offline Dalam Kampanye Periklanan Lenovo Oleh Carat Indonesia. Tugas akhir ini membahas apa yang peneliti lakukan selama melakukan penelitian, yakni meliputi aktivitas yang dilakukan oleh seorang pihak terkait dalam menentukan media salah satunya adalah proses pemilihan media dalam sebuah kampanye periklanan Lenovo. Dalam melakukan proses kampanye iklan, terdapat beberapa strategi oleh media agency untuk memilih media yang akan digunakan untuk beriklan agar kampanye tersebut mecapai target pasar yang dituju. Faktor media yang menentukan bobot media periklanan meliputi; media activity, clutter, relevance with editorial environment, competitive seasonal.
| Date Create | : | 01/02/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201451016 | | Collection ID | : | 201451016 |
Source :
Undergraduate Theses of Advertising
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/strategi-media-offline-dalam-kampanye-periklanan-lenovo-oleh-carat-indonesia-12267.html
[ Free Download - Free for All ]
 UEU-Undergraduate-12267-COVER.Image.Marked.pdf - 200 KB- UEU-Undergraduate-12267-LEMBAR PERSETUJUAN & PENGESAHAN.Image.Marked.pdf - 722 KB
- UEU-Undergraduate-12267-KATA PENGANTAR.Image.Marked.pdf - 271 KB
- UEU-Undergraduate-12267-ABSTRAK.Image.Marked.pdf - 185 KB
- UEU-Undergraduate-12267-DAFTAR ISI.Image.Marked.pdf - 313 KB
- UEU-Undergraduate-12267-DAFTAR PUSTAKA.Image.Marked.pdf - 136 KB
- UEU-Undergraduate-12267-LAMPIRAN 1.Image.Marked.pdf - 423 KB
- UEU-Undergraduate-12267-LAMPIRAN 2.Image.Marked.pdf - 421 KB
- UEU-Undergraduate-12267-BAB I.Image.Marked.pdf - 388 KB
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1. UEU-Undergraduate-12267-BABII.Image.Marked.pdf - 391 KB
2. UEU-Undergraduate-12267-BABIII.Image.Marked.pdf - 349 KB
3. UEU-Undergraduate-12267-BABIV.Image.Marked.pdf - 1079 KB
4. UEU-Undergraduate-12267-BABV.Image.Marked.pdf - 285 KB
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