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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/12/2013 12:06:31 • 1408 Views
ANALISIS SIKAP DAN PERILAKU KONSUMEN TERHADAP
SCOOTER MATIC HONDA VARIO CBS TECHNOCreated by :
AHMAD RIZAL ( 2007-11-031 )
| Subject: | ANALISIS SIKAP | | Alt. Subject : | ANALISIS SIKAP | | Keyword: | ANALISIS SIKAP DAN PERILAKU KONSUMEN TERHADAP
SCOOTER MATIC HONDA VARIO CBS TECHNO |
Description:
Tujuan dari penulisan ini untuk mengetahui sikap dan perilaku konsumen
terhadap scooter matic Honda Vario CBS Techno. Metode yang digunakan dalam
penelitian ini adalah metode analisis Fishbein.
Dari hasil analisis dan pengolahan data diperoleh kesimpulan bahwa sikap
konsumen terhadap produk Honda Vario CBS adalah positif dengan nilai 9,16
termasuk kategori cukup menyukai
Hasil perolehan data untuk perilaku konsumen menunjukkan nilai 6,518 termasuk
perilaku positif akan tetapi dalam kategori ragu-ragu untuk melakukan pembelian
ulang. Keraguan ini disebabkan ada faktor lain yang mempengaruhi adanya faktor
harga dan dari faktor lain
| Date Create | : | 17/12/2013 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-2007-11-031 | | Collection ID | : | 2007-11-031 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/analisis-sikap-dan-perilaku-konsumen-terhadapscooter-matic-honda-vario-cbs-techno-1303.html
[ Free Download - Free for All ]
 UEU-Undergraduate-1303-COVER.pdf - 15 KB- UEU-Undergraduate-1303-PERSETUJUAN.pdf - 22 KB
- UEU-Undergraduate-1303-PENGESAHAN.pdf - 18 KB
- UEU-Undergraduate-1303-ABSTRAKSI.pdf - 17 KB
- UEU-Undergraduate-1303-KATA PENGANTAR.pdf - 20 KB
- UEU-Undergraduate-1303-DAFTAR ISI.pdf - 22 KB
- UEU-Undergraduate-1303-DAFTAR TABEL.pdf - 18 KB
- UEU-Undergraduate-1303-DAFTAR GAMBAR.pdf - 17 KB
- UEU-Undergraduate-1303-DAFTAR LAMPIRAN.pdf - 17 KB
- UEU-Undergraduate-1303-DAFTAR PUSTAKA.pdf - 18 KB
- UEU-Undergraduate-1303-BAB1.pdf - 32 KB
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2. UEU-Undergraduate-1303-BAB3.pdf - 59 KB
3. UEU-Undergraduate-1303-BAB4.pdf - 36 KB
4. UEU-Undergraduate-1303-BAB5.pdf - 49 KB
5. UEU-Undergraduate-1303-BAB6.pdf - 19 KB
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