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UEU » Undergraduate Theses » Broadcasting Posted by [email protected] at 24/09/2019 10:41:19 • 427 Views
DAYA TARIK DAN MINAT MAHASISWA UNIVERSITAS MERCU BUANA JAKARTA JURUSAN MARKETING COMMUNICATION DAN ADVERTISING ANGKATAN 2014 MENONTON FILM BAJAJ BAJURI THE MOVIECreated by :
Nabilla Yasmin Maulina Hasan ( 2012.58.052 )
Subject: | DAYA TARIK MINAT MENONTON | Alt. Subject : | FILM ENTHUSIAS STUDENTS BAJAJ BAJURI | Keyword: | FILM ANTUSIAS MAHASISWA BAJAJ BAJURI |
Description:
Penelitian ini bertujuan untuk mengetahui Daya Tarik dan Minat Mahasiswa Universitas Mercu Buana Jakarta Jurusan Marketing Communication dan Advertising Angkatan 2014 Menonton Film Bajaj Bajuri The Movie. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan metode survey. Dengan responden 80 orang mahasiswa dengan angkatan 2014 dalam penentuan unit sampel ini peneliti menggunakan total sampling atau sensus karena populasi dibawah 100, maka semua responden digunakan sebagai sampel. Hasil penelitian ini, penulis dapat menarik sebuah kesimpulan bahwa responden dengan film Bajaj Bajuri The Movie memiliki kesukaan yang tinggi pada variabel daya tarik kesukaan sebesar 70%, dan minat menonton tinggi dengan presentase 51,25%. Jadi, dari hasil presentase tersebut maka daya tarik kesukaan dengan film Bajaj Bajuri The Movie mempunyai hubungan yang tinggi dengan minat menonton Mahasiswa Universitas Mercu Buana Jurusan Marketing Communication dan Advertising angkatan 2014.
Contributor | : |
- DRS. HERRY KUSWITA, M.SI
| Date Create | : | 24/09/2019 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201258052 | Collection ID | : | 201258052 |
Source : Undergraduate Theses of Broadcasting
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2019 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/daya-tarik-dan-minat-mahasiswa-universitas-mercu-buana-jakarta-jurusan-marketing-communication-dan-advertising-angkatan-2014-menonton-film-bajaj-bajuri-the-movie-13444.html
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