WORD OF MOUTH, TRUST, SATISFACTION AND EFFECT OF REPURCHASE INTENTION TO BATAVIA HOSPITAL IN WEST JAKARTA, INDONESIA

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UEU » Scientific Articles » Magister Manajemen
Posted by [email protected] at 24/10/2019 16:37:26 • 2373 Views

WORD OF MOUTH, TRUST, SATISFACTION AND EFFECT OF REPURCHASE INTENTION TO BATAVIA HOSPITAL IN WEST JAKARTA, INDONESIA

Created by :
Endang Ruswanti ( 0018085411� )
Aprilita Rina Yanti Eff Medina Diyah Kusumawati

Subject:	RUMAH SAKIT PROMOSI
Alt. Subject :	HOSPITAL PROMOTION
Keyword:	WOM Trust Compliance Intention Repurchase Hospital

Description:

Word of mouth (WOM) advertisement plays an essential role for business development. WOM helps consumers become familiar with new products and services, the quality of services and promotes different choices with possibly better features. This paper examines the effect of word of mouth advertisement in medical treatments in Batavia hospital in west Jakarta, Indonesia. The study examines the effects of WOM on patient�s fulfillment, satisfaction and re-admission in this hospital. The study designs a questionnaire and distributes it among some patients who are waiting to receive medical care at this hospital. The survey only concentrates on patience who used the medical treatment for at least two times. Structural equation modeling is used to examine the hypotheses of this survey. The results indicate that WOM could increase the patience�s awareness and positively influence on patience�s choice for getting more treatment

Date Create	:	24/10/2019
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Article-5_0177
Collection ID	:	5_0177

Source :
Management Science Letters 10 (2020) 265�270

Relation Collection:
Fakultas Ekonomi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2019 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/word-of-mouth-trust-satisfaction-and-effect-of-repurchase-intention-to-batavia-hospital-in-west-jakarta-indonesia-13587.html

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