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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 19/02/2020 11:40:56 • 1182 Views
STRATEGI PUBLIC RELATIONS METRO TV DALAM MENINGKATKAN REPUTASI PERUSAHAANCreated by :
JASHICA BELLINDA ( 201452002 )
Subject: | TELEVISI INFORMASI ORGANISASI | Alt. Subject : | TELEVISION INFORMATION ORGANIZATION | Keyword: | REPUTASI STRATEGI BERITA |
Description:
Penelitian ini bertujuan untuk mengetahui Strategi Public Relations Metro TV dalam meningkatkan reputasi perusahaan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dengan tujuan deskriptif, Studi kasus atau �case study� adalah bagian dari metode kualitatif yang hendak mendalam suatu kasus tertentu secara lebih mendalam dengan melibatkan pengumpulan beraneka sumber informasi. Penelitian ini menggunakan desain penelitian studi kasus tipe 2, yaitu desain kasus tunggal, hanya meneliti satu kasus (kasus tunggal) dengan unit analisis lebih dari satu (multi unit analisis). yang menjadi kasus dalam penelitian ini adalah strategi Public Relations Metro TV dalam meningkatkan reputasi perusahaan, dengan unit analisisnya yaitu Public Relations Metro TV dan audience/ masyarakat. Hasil penelitian ini mengemukan bahwa dalam meningkatkan reputasi perusahaan, Public Relations Metro TV memiliki strategi yang terdiri dari beberapa kegiatan yaitu Publication, Event, News, Community Involvement Activities, Identity Media, Lobbying Activity, dan Social Investment.
Contributor | : |
- Dr.Halomoan Harahap,M.Si
| Date Create | : | 19/02/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201452002 | Collection ID | : | 201452002 |
Source : Undergraduate Theses of Public Relation
Relation Collection: Fakultas Ilmu Kesehatan
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/strategi-public-relations-metro-tv-dalam-meningkatkan-reputasi-perusahaan-14737.html
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UEU-Undergraduate-14737-COVER.Image.Marked.pdf - 146 KB UEU-Undergraduate-14737-PERSETUJUAN SIDANG.Image.Marked.pdf - 465 KB UEU-Undergraduate-14737-PERNYATAAN.Image.Marked.pdf - 673 KB UEU-Undergraduate-14737-ABSTRAK.Image.Marked.pdf - 176 KB UEU-Undergraduate-14737-KATA PENGANTAR.Image.Marked.pdf - 183 KB UEU-Undergraduate-14737-DAFTAR ISI.Image.Marked.pdf - 208 KB UEU-Undergraduate-14737-LAMPIRAN SURAT.Image.Marked.pdf - 1193 KB UEU-Undergraduate-14737-UEU-Undergraduate-14737-DAFTAR PUSTAKA.Image.Marked.pdf - 269 KB UEU-Undergraduate-14737-UEU-Undergraduate-14737-BAB1.Image.Marked.pdf - 457 KB
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