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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/07/2020 11:30:15 • 558 Views
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP NIAT BELI ULANG MELALUI KEPUASAN PELANGGAN PRODUK SMARTPHONE XIAOMI.Created by :
MUHAMMAD TAUFAN ZULFIKAR ( 201511085 )
| Subject: | CITRA
KUALITAS
PELANGGAN | | Alt. Subject : | IMAGE
QUALITY
CUSTOMERS | | Keyword: | Citra Merek
Kualitas Produk
Niat Beli Ulang
Kepuasan Pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek dan Kualitas
Produk terhadap niat beli ulang melalui kepuasan pelanggan Produk smartphone
Xiaomi. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang berisi
30 butir pernyataan yang disebarkan 150 responden. Pengambilan sampel ini
menggunakan teknik purposive sampling dengan metode analisis mengunakan uji
analisis path. Hasil penelitian ini menunjukan bahwa adanya pengaruh yang signifikan
antara citra merek, kualitas produk, kepuasan pelanggan terhadap niat beli ulang.
| Contributor | : |
- Dr, Hasyim SE,MM,MEd
| | Date Create | : | 17/07/2020 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511085 | | Collection ID | : | 201511085 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2020 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-dan-kualitas-produk-terhadap-niat-beli-ulang-melalui-kepuasan-pelanggan-produk-smartphone-xiaomi-15474.html
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 UEU-Undergraduate-15474-COVER.Image.Marked.pdf - 193 KB- UEU-Undergraduate-15474-HALAMAN PENGESAHAN TAUFAN.Image.Marked.pdf - 317 KB
- UEU-Undergraduate-15474-HALAMAN PERNYATAAN PUBLIKASI.Image.Marked.pdf - 287 KB
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- UEU-Undergraduate-15474-PERNYATAAN KEASLIAN.Image.Marked.pdf - 272 KB
- UEU-Undergraduate-15474-ABSTRAK.Image.Marked.pdf - 225 KB
- UEU-Undergraduate-15474-DAFTAR ISI.Image.Marked.pdf - 304 KB
- UEU-Undergraduate-15474-DAFTAR PUSTAKA.Image.Marked.pdf - 443 KB
- UEU-Undergraduate-15474-LAMPIRAN.Image.Marked.pdf - 780 KB
- UEU-Undergraduate-15474-BABI.Image.Marked.pdf - 297 KB
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1. UEU-Undergraduate-15474-BABII.Image.Marked.pdf - 456 KB
2. UEU-Undergraduate-15474-BABIII.Image.Marked.pdf - 412 KB
3. UEU-Undergraduate-15474-BABV.Image.Marked.pdf - 398 KB
4. UEU-Undergraduate-15474-BABV.Image.Marked.pdf - 398 KB
5. UEU-Undergraduate-15474-BABVI.Image.Marked.pdf - 308 KB
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