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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 27/08/2020 11:39:39 • 395 Views
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN
TOLAK ANGIN PT. SIDO MUNCULCreated by :
FADHIL RAHMAT HIMAWAN ( 201511186 )
| Subject: | MEREK
PRODUK
TOLAK ANGIN | | Alt. Subject : | BRAND
PRODUCT
REJECT WIND | | Keyword: | Citra Merek
Kualitas Produk
Iklan
Keputusan Pembelian Tolak
Angin. |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Kualitas
Produk dan Iklan Terhadap Keputusan Pembelian Tolak angin PT. Sido Muncul
(Studi Kasus Pada Wilayah Kebon Jeruk, Jakarta Barat). Pengumpulan data
dalam penelitian ini menggunakan kuesioner yang berisi 30 butir pernyataan
yang disebarkan 100 responden. Pengambilan sampel ini menggunakan teknik
purposive sampling dengan metode analisis regresi linier berganda. Hasil
penelitian ini menunjukan bahwa citra merek berpengaruh terhadap keputusan
pembelian, kualitas produk berpengaruh terhadap keputusan pembelian,
sedangkan iklan tidak berpengaruh terhadap keputusan pembelian.
| Contributor | : |
- Prof.Dr.Hj.Endang Ruswanti,MM.
| | Date Create | : | 27/08/2020 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511186 | | Collection ID | : | 201511186 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2020
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-kualitas-produk-dan-iklan-terhadap-keputusan-pembeliantolak-angin-pt-sido-muncul-16202.html
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5. UEU-Undergraduate-16202-BABVI.Image.Marked.pdf - 222 KB
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