DAMPAK MENONTON TAYANGAN YOUTUBE CHANNEL RADITYA DIKA EDISI PERANG MAKANAN TERHADAP PERILAKU KONSUMTIF PELAJAR XI SMK YADIKA 8 BEKASI

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UEU » Undergraduate Theses » Broadcasting
Posted by [email protected] at 17/09/2020 11:53:29 • 732 Views

DAMPAK MENONTON TAYANGAN YOUTUBE CHANNEL RADITYA DIKA EDISI PERANG MAKANAN TERHADAP PERILAKU KONSUMTIF PELAJAR XI SMK YADIKA 8 BEKASI

Created by :
LUTFI YONAS ( 20160508072 )

Subject:	PENYIARAN
Alt. Subject :	BROADCASTING
Keyword:	CONSUMPTIVE BEHAVIOR PUBLIC FIGURE YOUTUBE

Description:

Youtube is a new media whose presence makes it easy for every human being to obtain various information. Plus the number of public figures who use youtube as a medium for exchanging information, making messages easy for the audience or the public to receive, youtube channel Raditya Dika for example reviews about food and beverage reviews under the title "Food War". For this reason, this study aims to look at the impact of watching Raditya Dikas youtube channel shows on consumptive behavior, especially XI level students of SMK Yadika 8 Bekasi. This study uses a quantitative paradigm with a survey method with the subject of the research being XI students of SMK Yadika 8 Bekasi. The results of this study show that the Raditya Dika YouTube channel "Food War" edition has an impact on the consumptive behavior of XI students of SMK Yadika 8 Bekasi. In conclusion, the Youtube channel Raditya Dikas channel has a consumptive impact on students of XI level at SMK Yadika 8 Bekasi, because of Raditya Dikas appeal, content and messages conveyed through YouTube shows.

Contributor	:	Ballian Siregar, S.Sos., M.Si.
Date Create	:	17/09/2020
Type	:	Text
Format	:	PDF
Language	:	Indonesian
Identifier	:	UEU-Undergraduate-20160508072
Collection ID	:	20160508072

Source :
Undergraduate Theses of Communication

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/dampak-menonton-tayangan-youtube-channel-raditya-dika-edisi-perang-makanan-terhadap-perilaku-konsumtif-pelajar-xi-smk-yadika-8-bekasi-16594.html

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