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UEU » Journal » Manajemen Posted by [email protected] at 28/01/2021 13:48:59 • 261 Views
KEMITRAAN MASYARAKAT DAN STRATEGI PEMASARAN BATIK KELOMPOK PEMBATIK PALBATUCreated by :
Moehammad Unggul Januarko ( 0305018201 )
Subject: | MASYARAKAT | Alt. Subject : | PUBLIC | Keyword: | KEMITRAAN MASYARAKAT STRATEGI PEMASARAN BATIK KELOMPOK PEMBATIK PALBATU |
Description:
Tim Pengabdian masyarakat bertemu dengan mitra pada saat analisa situasi melalui wawancara pada
bulan Januari 2019 untuk menangkap masalah yang dihadapi mitra. Masalah yang ada belum siap
dengan resiko bisnis, belum bisa mendesain batik, belum tau teori wirausaha, manajemen pemasaran,
belum bisa menjahit celana kulot. Berdasarkan penelitian terdahulu (Kusumawati, 2017) ditemukan
kelompok pembatik Palbatu memiliki niat yang cukup untuk berwirausaha. Mitra lambat menjual
hasil batiknya sehingga modal terhenti, menunggu batik terjual. Kedua mitra mengalami kesulitan
mendesain aneka ragam batik Palbatu. Ketiga mitra belum melakukan promosi penjualan melalui
internet agar produksi batik dikenal masyarakat. Untuk itu tim pengabdian masyarakat bertujuan
membantu mitra agar dapat mengelola pemasaran industri batik. Metode pelaksanaan melalui
pelatihan, praktek langsung dan diskusi. Pelatihan agar mitra meningkatkan desain batik agar corak
batik menarik dan disukai pelanggan. Membekali pengetahuan manajemen resiko, pengetahuan
pemasaran, motivasi berwirausaha dan kewirausahaan agar pembatik memiliki ketrampilan
mendesain batik. Hasil kegiatan kelompok ibu-ibu pembatik Palbatu berjumlah 10 orang dan mereka
antusias menerima pengetahuan dan praktek mendesain batik dan membuat celana kulot. Saran-saran
ibu-ibu tetep telaten dan mempraktekkan ilmu pengetahuan agar berhasil menjadi wirausaha. Luaran
utama Publikasi Jurnal Nasional Pengmas, luaran khusus (1) Pembatik Palbatu diharapkan memiliki
pengetahuan tentang desain batik, pemasaran batik dapat membina hubungan dengan pelanggan. (2)
Melatih Mitra kelompok pembatik dengan praktek membuat pola kulot dan menjahit
Alt. Description
The Community Service Team met with partners during a situation analysis through interviews in
January 2019 to capture the problems faced by partners. The problems are not ready with business
risk, can t design batik, don t know entrepreneurial theory, marketing management, can t sew culottes.
Based on previous research (Kusumawati, 2017) it was found that the Palbatu batik group had
sufficient intentions for entrepreneurship. Partners are slow to sell their batik products so that the
capital is stopped, waiting for the batik to be sold. Both partners had difficulty designing a variety of
Palbatu batik. The three partners have not yet made sales promotions through the internet so that
batik production is known to the public. For this reason, the community service team aims to help
partners manage the marketing of the batik industry. The method of implementation is through
training, hands-on practice and discussion. Training for partners to improve their batik designs so
that batik patterns are attractive and preferred by customers. Equipping risk management knowledge,
marketing knowledge, entrepreneurship motivation and entrepreneurship so that batik makers have
the skills to design batik. The results of the activities of the Palbatu batik ladies group numbered 10
people and they were enthusiastic about receiving knowledge and practice of designing batik and
making culottes pants. The suggestions of women are still painstaking and practice science in order
to become successful entrepreneurs. Main outputs of the National Journal of Community Service,
special outcomes (1) Batik makers in Palbatu are expected to have knowledge about batik design,
batik marketing can foster relationships with customers. (2) Train batik group partners by practicing
culottes and sewing patterns.
Date Create | : | 28/01/2021 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Journal-11_0740 | Collection ID | : | 11_0740 |
Source : JURNAL PENGABDIAN MASYARAKAT VOL 6, NO 2, 2020
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2021 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/kemitraan-masyarakat-dan-strategi-pemasaran-batik-kelompok-pembatik-palbatu-18001.html
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