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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 22/04/2021 12:48:53 • 380 Views
PENGARUH KUALITAS PRODUK, HARGA, DAN PENGALAMAN BERBELANJA TERHADAP KEPUASAN KONSUMEN SHOPEECreated by :
NURLITA DWI IRYANTI ( 20160101254 )
| Subject: | KUALITAS PRODUK
HARGA
KEPUASAN KONSUMEN | | Alt. Subject : | PRODUCT QUALITY
PRICE
CUSTOMER SATISFACTION | | Keyword: | Kualitas Produk
Harga
dan Pengalaman Berbelanja Terhadap Kepuasan Konsumen |
Description:
Kepuasan Konsumen adalah tingkat perasaan seseorang senang atau kecewa yang berasal dari hasil perbandingan antara apa yang diterima dan harapan terhadap suatu produk.
Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi Kepuasan Konsumen, faktor yang dianalisis dalam penelitian ini adalah Pengaruh Kualitas Produk, Harga, dan Pengalaman Berbelanja Terhadap Kepuasan Konsumen Shopee.
Metode Kausalitas digunakan dalam penelitian ini dengan menggunakan metode Regresi Linier Berganda sebagai alat membuktikan hipotesis. Selanjutnya hasil penelitian ini menunjukan bahwa adanya pengaruh positif antara variabel Kualitas Produk, Harga, dan Pengalaman Berbelanja dan variabel Harga adalah variabel yang paling dominan berpengaruh terhadap variabel Kepuasan konsumen.
| Contributor | : |
- Dr. Ir. Rojuaniah,MM
| | Date Create | : | 22/04/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101254 | | Collection ID | : | 20160101254 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-harga-dan-pengalaman-berbelanja-terhadap-kepuasan-konsumen-shopee-19842.html
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 UEU-Undergraduate-19842-COVER.Image.Marked.pdf - 126 KB- UEU-Undergraduate-19842-HALAMAN PENGESAHAN.Image.Marked.pdf - 215 KB
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- UEU-Undergraduate-19842-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 135 KB
- UEU-Undergraduate-19842-ABSTRAK.Image.Marked.pdf - 289 KB
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