PENGARUH LABEL HALAL, RELIGIUSITAS DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT BELI PRODUK KOSMETIK PIXY 
(STUDI KASUS PADA MAHASISWI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ESA UNGGUL)

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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 19/10/2021 13:10:03 • 704 Views

PENGARUH LABEL HALAL, RELIGIUSITAS DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT BELI PRODUK KOSMETIK PIXY (STUDI KASUS PADA MAHASISWI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ESA UNGGUL)

Created by :
SELVI OKTAMAS ( 20170101044 )

Subject:	LABEL HALAL RELIGIUSITAS MINAT BELI
Alt. Subject :	HALAL LABEL RELIGIOUSITY INTEREST TO BUY
Keyword:	Halal Label Religiosity Electronic word of mouth Buying Interest

Description:

This study aims to determine the effect of halal labels, religiosity and electronic word of mouth (e-WOM) on buying interest in Pixy cosmetics products. This study was conducted on on students of the Faculty of Economics and Business, Esa Unggul University, who know the product and have accessed Pixy cosmetics social media.The number of samples taken in the study of 140 respondents with non probability purposive sampling techniques, data collected through questionnaires. The analytical method uses the multiple linear regression with SPSS 25 software. The results showed that the halal label did not influence the buying interest in Pixy cosmetics product while religiosity and electronic word of mouth (e-WOM) had a positive effect on buying interest in Pixy cosmetics products.

Contributor	:	Abdurrahman, M.M
Date Create	:	19/10/2021
Type	:	Text
Format	:	PDF
Language	:	Indonesian
Identifier	:	UEU-Undergraduate-20170101044
Collection ID	:	20170101044

Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@Perpustakaan Universitas Esa Unggul 2021

Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-label-halal-religiusitas-dan-electronic-word-of-mouth-ewom-terhadap-minat-beli-produk-kosmetik-pixy-studi-kasus-pada-mahasiswi-fakultas-ekonomi-dan-bisnis-universitas-esa-unggul-22144.html

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