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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 19/10/2021 13:10:03 • 751 Views
PENGARUH LABEL HALAL, RELIGIUSITAS DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT BELI PRODUK KOSMETIK PIXY
(STUDI KASUS PADA MAHASISWI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ESA UNGGUL)Created by :
SELVI OKTAMAS ( 20170101044 )
Subject: | LABEL HALAL RELIGIUSITAS MINAT BELI | Alt. Subject : | HALAL LABEL RELIGIOUSITY INTEREST TO BUY | Keyword: | Halal Label Religiosity Electronic word of mouth Buying Interest |
Description:
This study aims to determine the effect of halal labels, religiosity and electronic word of mouth (e-WOM) on buying interest in Pixy cosmetics products. This study was conducted on on students of the Faculty of Economics and Business, Esa Unggul University, who know the product and have accessed Pixy cosmetics social media.The number of samples taken in the study of 140 respondents with non probability purposive sampling techniques, data collected through questionnaires. The analytical method uses the multiple linear regression with SPSS 25 software. The results showed that the halal label did not influence the buying interest in Pixy cosmetics product while religiosity and electronic word of mouth (e-WOM) had a positive effect on buying interest in Pixy cosmetics products.
Contributor | : |
- Abdurrahman, M.M
| Date Create | : | 19/10/2021 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20170101044 | Collection ID | : | 20170101044 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2021
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-label-halal-religiusitas-dan-electronic-word-of-mouth-ewom-terhadap-minat-beli-produk-kosmetik-pixy-studi-kasus-pada-mahasiswi-fakultas-ekonomi-dan-bisnis-universitas-esa-unggul-22144.html
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- UEU-Undergraduate-22144-COVER.Image.Marked.pdf - 133 KB
- UEU-Undergraduate-22144-HALAMAN PENGESAHAN.Image.Marked.pdf - 264 KB
- UEU-Undergraduate-22144-HALAMAN PERSETUJUAN.Image.Marked.pdf - 174 KB
- UEU-Undergraduate-22144-HALAMAN PUBLIKASI.Image.Marked.pdf - 127 KB
- UEU-Undergraduate-22144-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 115 KB
- UEU-Undergraduate-22144-ABSTRAK.Image.Marked.pdf - 116 KB
- UEU-Undergraduate-22144-KATA PENGANTAR.Image.Marked.pdf - 316 KB
- UEU-Undergraduate-22144-DAFTAR ISI.Image.Marked.pdf - 484 KB
- UEU-Undergraduate-22144-DATA REFERENSI.Image.Marked.pdf - 340 KB
- UEU-Undergraduate-22144-LAMPIRAN.Image.Marked.pdf - 2643 KB
- UEU-Undergraduate-22144-BAB1.Image.Marked.pdf - 636 KB
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1. UEU-Undergraduate-22144-BAB2.Image.Marked.pdf - 577 KB 2. UEU-Undergraduate-22144-BAB3.Image.Marked.pdf - 445 KB 3. UEU-Undergraduate-22144-BAB4.Image.Marked.pdf - 1129 KB 4. UEU-Undergraduate-22144-BAB5.Image.Marked.pdf - 236 KB 5. UEU-Undergraduate-22144-BAB6.Image.Marked.pdf - 125 KB
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