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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 16/03/2022 10:25:18  •  1105 Views


STRATEGI PUBLIC RELATIONS PT HIMALAYA TRANSMEKA DALAM MENANGANI KRISIS AKIBAT PANDEMI COVID-19

Created by :
HARSYA OKTAVIANI ( 20170502160 )



SubjectHUBUNGAN MASYARAKAT
KRISIS
PANDEMI COVID-19
Alt. Subject PUBLIC RELATIONS
CRISIS
COVID-19 PANDEMIC
KeywordStrategi Public Relations
Krisis
Pandemi covid-19

Description:

Public Relations mempunyai peranan penting pada suatu perusahaan. Salah satunya ialah mengatasi masalah yang terjadi pada perusahaan maka dari itu adanya strategi public relations. Strategi public relations adalah alternatif optimal yang dipilih untuk ditempuh guna mencapai tujuan public relations dalam kerangka suatu rencana public relations. Tujuan dan fokus penelitian ini membahas tentang bagaimana strategi public relations PT. Himalaya Transmeka menangani krisis akibat pandemi covid-19. Metode penelitian yang digunakan yaitu penelitian kualitatif dengan metode penelitian studi kasus. Landasan teori yang digunakan ialah teori komunikasi krisis situasional. Sumber data penelitian diperoleh berdasarkan hasil wawancara dan observasi dengan narasumber. Hasil penelitian menunjukan bahwa strategi public relations yang dilakukan PT. Himalaya Transmeka dalam menangani krisis akibat pandemi covid-19 tidak berjalan dengan baik justru menimbulkan krisis baru.

Contributor:
  1. Dr. Ummanah, S.Sos,M.Si
Date Create:16/03/2022
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20170502160
Collection ID:20170502160


Source :
Undergraduate Theses of Communication

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/strategi-public-relations-pt-himalaya-transmeka-dalam-menangani-krisis-akibat-pandemi-covid19-24027.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-24027-COVER.Image.Marked.pdf - 133 KB
  2.  UEU-Undergraduate-24027-HALAMAN PENGESAHAN.Image.Marked.pdf - 161 KB
  3.  UEU-Undergraduate-24027-HALAMAN PERSETUJUAN.Image.Marked.pdf - 224 KB
  4.  UEU-Undergraduate-24027-HALAMAN PUBLIKASI.Image.Marked.pdf - 143 KB
  5.  UEU-Undergraduate-24027-HALAMAN KEASLIAN.Image.Marked.pdf - 142 KB
  6.  UEU-Undergraduate-24027-ABSTRAK.Image.Marked.pdf - 150 KB
  7.  UEU-Undergraduate-24027-KATA PENGANTAR.Image.Marked.pdf - 197 KB
  8.  UEU-Undergraduate-24027-DAFTAR ISI.Image.Marked.pdf - 208 KB
  9.  UEU-Undergraduate-24027-DAFTAR PUSTAKA.Image.Marked.pdf - 212 KB
  10.  UEU-Undergraduate-24027-LAMPIRAN.Image.Marked.pdf - 665 KB
  11.  UEU-Undergraduate-24027-BAB1.Image.Marked.pdf - 197 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-24027-BAB2.Image.Marked.pdf - 357 KB
  2. UEU-Undergraduate-24027-BAB3.Image.Marked.pdf - 289 KB
  3. UEU-Undergraduate-24027-BAB4.Image.Marked.pdf - 313 KB
  4. UEU-Undergraduate-24027-BAB5.Image.Marked.pdf - 247 KB
  5. UEU-Undergraduate-24027-BAB6.Image.Marked.pdf - 146 KB

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Krisis , Pandemi , Pandemi covid-19 , Public , Relations , Strategi , Strategi Public Relations , covid-19



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