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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 18/03/2022 11:39:31 • 223 Views
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN (STUDI KASUS DI KECAMATAN PENJARINGAN, JAKARTA UTARA)Created by :
MUCHTAR GOZALI ( 201511223 )
| Subject: | KUALITAS LAYANAN
KUALITAS PRODUK
HARGA | | Alt. Subject : | QUALITY OF SERVICE
PRODUCT QUALITY
PRICE | | Keyword: | Pengaruh Kualitas Pelayanan
Kualitas produk
Harga Terhadap Kepuasan konsumen |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan,
kualitas produk, dan Harga terhadap keputusan pembelian SIM card IM3 Ooredoo
(Studi kasus di Penjaringan, Jakarta Utara) Variabel independen terdiri dari kualitas
pelayanan, kualits produk dan Harga dan Variabel dependen terdiri dari kepuasan
konsumen. Populasi dalam penelitian ini adalah orang yang berada kecamaatan
Penjaringan, Jakarta Utara dengan teknik pengambilan sampel menggunakan metode
purposive sampling, metode yang digunakan dalam penelitian ini adalah metode
asosiatif dan penelitian ini menggunakan Teknik Analisis Regresi Linier Berganda.
Hasil penelitian ini menjunjukkan bahwa kualitas pelayanan, kualitas produk
dan Harga berpengaruh secara posotif dan signifikan terhadap kepuasan konsumen
SIM card IM3 Ooredoo di Kecamatan Penjaringan, Jakarta Utara.
| Contributor | : |
- Prof. Dr. Lia Amalia SE., MM
| | Date Create | : | 18/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511223 | | Collection ID | : | 201511223 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-kualitas-produk-dan-harga-terhadap-kepuasan-konsumen-studi-kasus-di-kecamatan-penjaringan-jakarta-utara-24106.html
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 UEU-Undergraduate-24106-COVER.Image.Marked.pdf - 298 KB- UEU-Undergraduate-24106-HALAMAN PERSETUJUAN.Image.Marked.pdf - 220 KB
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- UEU-Undergraduate-24106-DAFTAR ISI.Image.Marked.pdf - 339 KB
- UEU-Undergraduate-24106-DAFTAR PUSTAKA.Image.Marked.pdf - 190 KB
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- UEU-Undergraduate-24106-BAB1.Image.Marked.pdf - 686 KB
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1. UEU-Undergraduate-24106-BAB2.Image.Marked.pdf - 641 KB
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3. UEU-Undergraduate-24106-BAB4.Image.Marked.pdf - 561 KB
4. UEU-Undergraduate-24106-BAB5.Image.Marked.pdf - 312 KB
5. UEU-Undergraduate-24106-BAB6.Image.Marked.pdf - 190 KB
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