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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 23/03/2022 14:18:21 • 239 Views
PENGARUH PEMANFAATAN APLIKASI TABARAK ONPAY TERHADAP MINAT BELI MASYARAKAT BOGOR PADA MASA PANDEMI COVID-19Created by :
WINDI WIDYAWATI ( 20170502146 )
| Subject: | PEMANFAATAN APLIKASI
MINAT BELI
MASYARAKAT | | Alt. Subject : | APPLICATION UTILIZATION
PURCHASE INTEREST
COMMUNITY | | Keyword: | Pemanfaatan iAplikasi
iMinat Beli iMasyarakat |
Description:
Penelitian iini iuntuk imengetahui ipengaruh ipemanfaatan iaplikasi iTabarak iOnpay iterhadap iminat beli imasyarakat iBogor ipada imasa ipandemi iCovid-19. iTeori iyang idigunakan iyaitu iuses iand igratification. iObjek ipenelitian iini iadalah ipemanfaatan iaplikasi iTabarak iOnpay, isedangkan iuntuk isubjek ipenelitian iini iyaitu iminat beli imasyarakat iBogor iUtara. iPenelitian iini imenggunakan ipendekatan ikuantitatif idengan imetode isurvey. iResponden ipenelitian iini iberjumlah i100 iresponden imasyarakat iBogor iUtara. iTeknik ipurposive isampling imenjadi iteknik isampling iyang idigunakan idalam ipenelitian iini, idimana ikriteria isampel inya iyaitu imasyarakat iBogor iyang ipernah imenggunakan iaplikasi iTabarak iOnpay. iHasil ianalisis ipengukuran iinstrumen iuji ivaliditas imenggunakan iskala ilikert, isedangkan iuji ireliabilitas imenggunakan irumus ialpha icronbach�s. iData idalam ipenelitian iini idiolah imenggunakan iprogram ispss iversi i20. iData ikorelasi iproduct imoment ipearson imenggunakan itaraf isignifikansi isebesar i5%. iBerdasarkan ihasil ipenelitian iini ipemanfaatan iaplikasi iTabarak iOnpay iberpengaruh ipositif idan isignifikan iterhadap iminat beli imasyarakat iBogor iselama imasa ipandemi iCovid-19 idengan inilai ikoefisien ikorelasi isebesar i0,929 iyang iberarti isifat ikorelasinya itergolong isangat itinggi iatau isangat ikuat.
| Contributor | : |
- Dr. UMMANAH, S.Sos.M.Si
| | Date Create | : | 23/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170502146 | | Collection ID | : | 20170502146 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-pemanfaatan-aplikasi-tabarak-onpay-terhadap-minat-beli-masyarakat-bogor-pada-masa-pandemi-covid19-24273.html
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