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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 18/12/2023 12:11:23  •  336 Views


STRATEGI PUBLIC RELATION DALAM MENINGKATKAN CITRA PERUSAHAAN (STUDI PADA PT. TELKOMSEL TBK)

Created by :
Sartika ( 20180502296 )



SubjectPUBLIC RELATION
TELKOMSEL
Alt. Subject PUBLIC RELATION
TELKOMSEL
KeywordPublic Relation
Citra Perusahaan

Description:

PT Telekomunikasi Seluler (Telkomsel) memiliki peranan dalam melakukan inovasi produk dan jaringan, mendukung seluruh kegiatan yang sifatnya dua arah dengan public sasarannya, memperkenalkan produk, melakukan back up manajemen dan kerjasama kepada pihak terkait. Penelitian ini merupakan penelitian studi kasus tipe 2. Pengambilan data menggunakan wawancara kepada Head Manajer dan Kepala Divisi Public Relation PT Telkomsel Tbk. Hasil penelitian menunjukkan bahwa PT Telkomsel Tbk menjalankan strategi public relation dalam meningkatkan citra perusahaan berupa (1) Strategy of publicity dengan melakukan buhungan baik dengan pihak internal dan eksternal, seperti media, pers dan sebagainya, (2) Strategi of persuation dengan menggunakan jurnalis untuk membentuk opini public atas kegiatan perusahaan, (3) Strategy of argumentation dengan melakukan kontrol arus informasi yang berkaitan dengan perusahaan guna mengendalikan jenis pesan dan infromasi yang boleh tersebar baik dilingkungan internal maupun dilingkungan eksternal perusahaan dan (4) Strategy of image dengan melaksanakan kegiatan corpoorate social responsibility (CSR)

Contributor:
  1. Ikbal Rachmat, ST, MT
Date Create:18/12/2023
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20180502296
Collection ID:20180502296


Source :
Undergraduate Theses Of Public Relation

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/strategi-public-relation-dalam-meningkatkancitra-perusahaanstudi-pada-pt-telkomsel-tbk-31341.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-31341-COVER Image.Marked.pdf - 292 KB
  2.  UEU-Undergraduate-31341-HALAMAN PENGESAHAN Image.Marked.pdf - 410 KB
  3.  UEU-Undergraduate-31341-HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI Image.Marked.pdf - 280 KB
  4.  UEU-Undergraduate-31341-HALAMAN PERNYATAAN KEASLIAN Image.Marked.pdf - 460 KB
  5.  UEU-Undergraduate-31341-KATA PENGANTAR Image.Marked.pdf - 378 KB
  6.  UEU-Undergraduate-31341-ABSTRAK Image.Marked.pdf - 266 KB
  7.  UEU-Undergraduate-31341-DAFTAR ISI Image.Marked.pdf - 400 KB
  8.  UEU-Undergraduate-31341-DAFTAR PUSTAKA Image.Marked.pdf - 289 KB
  9.  UEU-Undergraduate-31341-LAMPIRAN Image.Marked.pdf - 583 KB
  10.  UEU-Undergraduate-31341-BAB1 Image.Marked.pdf - 411 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-31341-BAB2.pdf - 597 KB
  2. UEU-Undergraduate-31341-BAB3.pdf - 299 KB
  3. UEU-Undergraduate-31341-BAB4.pdf - 538 KB
  4. UEU-Undergraduate-31341-BAB5.pdf - 289 KB
  5. UEU-Undergraduate-31341-BAB6.pdf - 280 KB

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Citra , Citra Perusahaan , Perusahaan , Public , Public Relation , Relation



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