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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 28/10/2024 15:29:51  •  35 Views


PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TAS SPUNBOND TERHADAP KEPUASAN KONSUMEN

Created by :
Hans Eka Wijaya ( 20160101242 )



SubjectPENGARUH HARGA
KUALITAS PRODUK
KUALITAS LAYANAN
KEPUASAN KONSUMEN
Alt. Subject PRICE INFLUENCE
PRODUCT QUALITY
SERVICE QUALITY
CONSUMER SATISFACTION
KeywordPrice
Product Quality
Quality Service and Customer Satisfaction

Description:

This study aims to determine the effect of Price, Product Quality, and Service Quality on Customer Satisfaction of Spundboud Bags. The independent variable consists of Price, Product Quality and Service Quality. The dependent variable consists of customer satisfaction. This research was conducted on the customers of the Spunbound Bag in the Tulunggung area with a total of 140 respondents. Research respondents were determined using purposive sampling technique. The data was collected by distributing questionnaires using a 4-point Likert scale to measure 28 indicators. The data analysis technique used multiple linear regression analysis. The results of this study prove that price does not have a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, then price, product quality and service quality together have a positive and significant effect. significant on customer satisfaction.

Contributor:
  1. Prof. Dr. Hj. Endang Ruswanti, S.E, M.M
Date Create:28/10/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20160101242
Collection ID:20160101242


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-harga-kualitas-produk-dan-kualitas-layanan-tas-spunbond-terhadap-kepuasan-konsumen-36413.html




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  1.  UEU-Undergraduate-36413-COVER.Image.Marked.pdf - 201 KB
  2.  UEU-Undergraduate-36413-HALAMAN PENGESAHAN.Image.Marked.pdf - 212 KB
  3.  UEU-Undergraduate-36413-HALAMAN PERSETUJUAN.Image.Marked.pdf - 292 KB
  4.  UEU-Undergraduate-36413-HALAMAN PUBLIKASI.Image.Marked.pdf - 290 KB
  5.  UEU-Undergraduate-36413-ABSTRAK.Image.Marked.pdf - 188 KB
  6.  UEU-Undergraduate-36413-UCAPAN TERIMA KASIH.Image.Marked.pdf - 295 KB
  7.  UEU-Undergraduate-36413-DAFTAR ISI.Image.Marked.pdf - 236 KB
  8.  UEU-Undergraduate-36413-DAFTAR TABEL.Image.Marked.pdf - 190 KB
  9.  UEU-Undergraduate-36413-DAFTAR LAMPIRAN.Image.Marked.pdf - 187 KB
  10.  UEU-Undergraduate-36413-DAFTAR PUSTAKA.Image.Marked.pdf - 305 KB
  11.  UEU-Undergraduate-36413-BAB1.Image.Marked.pdf - 247 KB

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  1. UEU-Undergraduate-36413-BAB2.Image.Marked.pdf - 535 KB
  2. UEU-Undergraduate-36413-BAB3.Image.Marked.pdf - 419 KB
  3. UEU-Undergraduate-36413-BAB4.Image.Marked.pdf - 520 KB
  4. UEU-Undergraduate-36413-BAB5.Image.Marked.pdf - 203 KB
  5. UEU-Undergraduate-36413-BAB6.Image.Marked.pdf - 195 KB

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Customer , Price , Product , Product Quality , Quality , Quality Service and Customer Satisfaction , Satisfaction , Service , and



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