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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 18/11/2024 12:49:39  •  51 Views


PENGOPTIMALAN ARTIFICIAL INTELLIGENCE BAGI PENINGKATAN EKSISTENSI AKUN INSTAGRAM SEKOLAH SURYA DHARMA JAKARTA @SURYADHARMASCHOOL

Created by :
ESTER YULIANA ( 20190502261 )



SubjectARTIFICIAL INTELLIGENCE
PENINGKATAN EKSISTENSI
AKUN INSTAGRAM
SEKOLAH
Alt. Subject ARTIFICIAL INTELLIGENCE
INCREASING EXISTENCE
INSTAGRAM ACCOUNT
SCHOOL
KeywordKecerdasan Buatan
Difusi Inovasi dan Instagram

Description:

Dalam era industri 4.0, media sosial seperti Instagram menjadi kunci dalam membangun eksistensi institusi pendidikan, termasuk Sekolah Surya Dharma di Jakarta. Dikarenakan terkendala oleh keterbatasan sumber daya manusia di departemen pemasaran, optimasi Artificial Intelligence dianggap sebagai solusi. Artificial Intelligence di Instagram diupayakan untuk meningkatkan daya tarik dan informativitas. Penelitian ini, berlandaskan teori Difusi Inovasi, mengeksplorasi tahap pengetahuan, persuasi, keputusan, implementasi, dan konfirmasi dalam implementasi proses adaptasi Artificial Intelligence. Hasilnya mencerminkan penerimaan positif terhadap teknologi, meningkatnya pemahaman, adaptasi, dan penampilan Instagram yang lebih menarik, serta peningkatan penonton. Walaupun yayasan menghadapi ketidaksetujuan terkait template Artificial Intelligence, implementasi strategi pemasaran terintegrasi dengan berbagai alat dan teknologi Artificial Intelligence, seperti Chat GPT, Canva, Adobe, Remini, dan CapCut, digunakan untuk optimalisasi. Pengoptimalan ini belum memberikan peningkatkan eksistensi sekolah namun secara visual sudah lebih bervariasi. Dalam konteks ini, individu dengan latar belakang pendidikan teknologi lebih mudah beradaptasi dengan inovasi dan memperoleh informasi tentang perkembangan teknologi.

Contributor:
  1. BALLIAN SIREGAR, S.Sos, M.Si
Date Create:18/11/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20190502261
Collection ID:20190502261


Source :
Undergraduate Theses of Public Relations

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengoptimalan-artificial-intelligence-bagi-peningkatan-eksistensi-akun-instagram-sekolah-surya-dharma-jakarta-suryadharmaschool-36566.html




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  1.  UEU-Undergraduate-36566-COVER.Image.Marked.pdf - 487 KB
  2.  UEU-Undergraduate-36566-HALAMAN PENGESAHAN.Image.Marked.pdf - 256 KB
  3.  UEU-Undergraduate-36566-HALAMAN PERSETUJUAN.Image.Marked.pdf - 233 KB
  4.  UEU-Undergraduate-36566-HALAMAN KEASLIAN.Image.Marked.pdf - 226 KB
  5.  UEU-Undergraduate-36566-ABSTRAK.Image.Marked.pdf - 585 KB
  6.  UEU-Undergraduate-36566-KATA PENGANTAR.Image.Marked.pdf - 634 KB
  7.  UEU-Undergraduate-36566-DAFTAR ISI.Image.Marked.pdf - 693 KB
  8.  UEU-Undergraduate-36566-DAFTAR PUSTAKA.Image.Marked.pdf - 503 KB
  9.  UEU-Undergraduate-36566-LAMPIRAN.Image.Marked.pdf - 865 KB
  10.  UEU-Undergraduate-36566-BAB1.Image.Marked.pdf - 642 KB

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