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UEU » Journal » Public Relation
Posted by [email protected] at 06/01/2015 17:47:25  •  1887 Views


EFEKTIFITAS PROGRAM ACARA THE SCHOLARSHIP INDONESIA DALAM MEMBENTUK CITRA IMPERIAL ARYADUTA HOTEL AND COUNTRY CLUB

Created by :
Canny Sebastian ( none )



SubjectCITRA
PROGRAM ACARA THE SCHOLARSHIP INDONESIA
Alt. Subject IMAGE
PROMOTIONS
HOTEL
Keywordefektifitas
program
citra

Description:

Penelitian menggunakan metode survey, dalam penelitian ini populasi dan sample menggunakan teknikaccidential sampling (sampel aksidental) yaitu teknik penentuan sample berdasarkan kebetulan yang dijumpai atau siapa saja yang bias dijadikan sample. Penulis menentukan 30 orang yang menjadi sample, yaitu orang yang menginap atau sekedar berkunjung ke Imperial Aryaduta Hotel & Country Club. Berdasarkan hasilpenelitian program acara The Scholarship Indonesia dikatakan efektif dalam membentuk citra ImperialAryaduta Hotel & country Club dikarenakan responden yang mempunyai frekuensi menonton TheScholarship Indonesia sedang, responden juga menyadari keberadaan Imperial Aryaduta Hotel & Country Club sebagai salah satu hotel di Indonesia serta responden berminat untuk menjadikan Imperial Aryaduta Hotel & Country Club sebagai tempat menginap dan berlibur. Dengan efektifnya program acara The Scholarship Indonesia diharapkan dapat pula mendatangkan calon konsumen baru bagi pihak ImperialAryaduta Hotel & Country Club.

Contributor:
  1. Dani Vardiansyah
Date Create:06/01/2015
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-JK080111_SEB
Collection ID:JK080111_SEB


Source :
Jurnal Komunikologi Volume 8, Nomor 1, Maret 2011

Relation Collection:
Puspen Jurnal UEU

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
Copyright@2011 Puspen Jurnal UEU


Publication URL :
https://digilib.esaunggul.ac.id/efektifitas-program-acara-the-scholarship-indonesia-dalam-membentuk-citra-imperial-aryaduta-hotel-and-country-club-4541.html




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