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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 11/09/2013 11:08:59 • 1759 Views
TINGKAT PERHATIAN DAN MINAT BELI WARGA
KINGKIT II RT 12/RW 04 JAKARTA PUSAT TERHADAP IKLAN TVC ESIA RP 1,- VERSI GURU SEKOLAHCreated by :
Rinaldy Ambarian ( 200651003 )
| Subject: | TINGKAT PERHATIAN DAN MINAT BELI WARGA
KINGKIT II RT 12/RW 04 JAKARTA PUSAT TERHADAP IKLAN TVC ESIA RP 1
- VERSI GURU SEKOLAH | | Alt. Subject : | TINGKAT PERHATIAN DAN MINAT BELI WARGA
KINGKIT II RT 12/RW 04 JAKARTA PUSAT TERHADAP IKLAN TVC ESIA RP 1
- VERSI GURU SEKOLAH | | Keyword: | Tingkat Perhatian
Minat Beli
Iklan Esia Rp 1
- |
Description:
Penelitian ini bertujuan untuk mengetahui tingkat perhatian dan minat beli warga
Kingkit II RT 12/RW 04 terhadap iklan TVC Esia Rp 1,- versi Guru Sekolah. Hasil
penelitian menunjukkan gambaran bahwa nilai korelasi antara tingkat perhatian dan
minat beli terhadap remaja warga Kingkit II RT 12/RW 04 yaitu (r = 0.51). Yang artinya
tingkat perhatian berhubungan dengan minat beli dan kaitannya KUAT. Dapat
disimpulkan bahwa tingkat perhatian khalayak terhadap suatu iklan dapat mempengaruhi
minat beli dari khalayak itu sendiri. Maka dari itu Esia harus memperhitungkan dan
menunjukkan iklan yang dapat mencuri perhatian khalayak, agar minat beli yang tinggi
dapat tercapai.
| Date Create | : | 11/09/2013 | | Type | : | Text | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200651003 | | Collection ID | : | 200651003 |
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/tingkat-perhatian-dan-minat-beli-wargakingkit-ii-rt-12rw-04-jakarta-pusat-terhadap-iklan-tvc-esia-rp-1-versi-guru-sekolah-757.html
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2. UEU-Undergraduate-757-BAB_III.pdf - 141 KB
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4. UEU-Undergraduate-757-BAB_V.pdf - 95 KB
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